Wednesday, October 30, 2019

Environmental Ethics Assignment 2 Essay Example | Topics and Well Written Essays - 1250 words

Environmental Ethics Assignment 2 - Essay Example 111). From this description, the major functions of zoos are to maintain the animal species contained therein for safeguarding, learning, or display to the general community. Therefore, it is from such a definition that the immorality or morality of the issue can be weighed. As such, one of the issues that make zoos be viewed as immorality is the fact that the animals kept there are taken out of their natural habitat. This means that as much as the zoo management may try to replicate the natural environment of any of the species, it never really recreates it in the exact manner especially due to space constraints. This results in the animals being confined in a small area, thereby making it more like a form of imprisonment. Additionally, the care provided at the zoo may not be what the animal actually needs (Lee and Holder 2007, p. 189). There are certain elements of the wild that are never fully met. Despite these drawbacks that tilt zoos towards immorality, the establishments have helped in the study of numerous species. This has been essential in tackling elements such as diseases that may threaten animal existence. From this, therefore, the immorality of zoos, or otherwise, is subject to the perspective from which it is viewed. Tree Huggers is a term that is generally used to refer to individuals who are highly passionate about the environment to the point that they can literally do anything towards its conservation. The term originated from a past where individuals could actually hug trees so that they could prevent them from being cut down. They would achieve this by hugging the tree at precisely the point where the lumberjack’s axe is about to strike (Lee and Holder 2007, p. 267). Since then, the term â€Å"tree hugger† has been used to refer to people who are passionate about the environment. This act of tree hugging culminated into movements aimed at environmental conservation, extending well into the contemporary society. As

Monday, October 28, 2019

Wieden and Kennedy Essay Example for Free

Wieden and Kennedy Essay Chapter 1: The agency and how it fits within the context of the industry W+K Inc. is an independent, full service, creatively driven advertising agency based in Portland, Oregon. W+K was founded by Dan Wieden and David Kennedy in 1998. Upon working together, the duo recognized great similarities in their advertising philosophies and nurtured a strong business relationship that led them into creating their own advertising agency. Since the establishment of W+K on April 1st, 1982, the company has grown to become one of the world’s leading creative agencies with offices in the United States (Portland and New York), Amsterdam, London, Sao Paulo, Tokyo, Shanghai and Delhi. W+K has been built around the founders’ common tendency to break from the status quo advertising with intention of creating a firm and solid relationship between their clients and their customers. The business structure was formed around the ambition to provide an environment where employees would be able to produce their best work, and in turn offer a diversity of talent unparalleled by any other agency. Till this day the company continues to acknowledge and give credit to its staff for the agency’s superb creative reputation, as its shows below of some of their most prestigious and prized awards that have allowed them to propel the agency and therefore becoming a tough competitor to compete with, within the industry. Few factors that sets them apart from their competitors, are show below: The picture on the left shows â€Å"the 2012 Creativity awards report†. You can clearly see that the most successful creativity agency is W+K, Winning the Best Creative director of 2012, the best campaign along with best advertising agency in the world, compared to some of their competitors such as ServicePlan Munich, BBH and BETC EURO RSCG. Furthermore to prove why they are the top competitor within the industry; they’ve recently been voted by ‘ADWEEK’ the â€Å"Agency of the year† and from the picture on the left you can see some of the many awards they’ve won due to their innovative and creative work. What makes W+K so successful compared to other competitors, is arguably a result of the companys arcane understanding of current trends and, as of more recently, digital media such as ‘Social networking’ websites. The agency has latched onto the idea of making advertisements for its major clients that go the distance. For example, More recent success for the agency can be found in their current Old Spice campaign titled, ‘The Man Your Man Could Smell Like,’ which recently won the 2010 Primetime Emmy Award for Outstanding Commercial. This campaign featured former professional football player Isaiah Mustafa to rebrand your grandfathers cologne into a modern mega-b rand beloved by young and middle-aged men alike. Isaiahs swagger and strange but enticing acting captivated the country by means of the agencys knowledge of the digital marketing. The campaign generated more than 94 million views for the brands YouTube spots, over 90,000 additional Twitter followers, and up to 675,000 Facebook fans. Another reason for W+K success is down to the co-founder and global president Dan Wieden attributes that creative consistency to building a culture that’s â€Å"just more fun than you can believe and harder than hell. That generates ideas, great enthusiasm and new ways of looking at old issues.† They hire some of the most talented people from around the world, where they are trained by experienced ad gurus and moulded around the agencies goals, to ensure they come up with the most innovative, unique and outstanding advertising campaigns for their clients. Although they can come-up with the most unique and the most creative ideas; but what they do better than anyone else, according to Ian Armstrong- Honda, is that they: â€Å"Truly ‘understand’ who we are as a client, to a point where they feel more like long-standing Honda employees than an agency. It is wonderful to see them truly immersing themselves in our business, even if that does mean racing cars around the track most of the time!’ – This is the main reason why W+K stands out from the crowd as they have a strong desire to protect the truth in communicating the brand values and objectives, whilst keeping a unique voice in a crowded market. W+K uniqueness in the industry, their success and the reason why they’re the top competitors, can be seen below through the eyes of their clients: Chapter 2: The different roles within the agency: The process of creating a TV ad for Honda The first stage of the process starts when the Client calls and asks to arrange a meeting with the Account management of W+K. The account management of W+K are responsible for getting their clients messages across the public and they act as the main point of contact between the agency and the client. More importantly, Account management will ensure that project are completed on time, and within budget, whilst ensuring they create a sociable and friendly relationship with the clients. The strategic planner will than consult work with the client, to discover what the real business problem is that they’re trying to solve. The planner would also find and draw conclusions from factors such as the consumer wants, needs , behaviours, that are then conducted through exhaustive market research and testing. For example the strategic planner of W+K was given a brief from Honda which was to: With this in mind, the strategic planners must incorporate research from focus groups, survey’s, questionnaires, in order to aid them, in development of the overall advertising strategy. From their in-depth research on Honda they discovered that: Based on the research shown above the planner than concludes by detailing how the goals will be achieved. When the communication brief is created, it would outline and instruct the W+K creative team on where they need to advertise, who they need to be targeting and the message that they want to send. The communication brief states: With the needs understood, the strategic planners of W+K would then travel to the headquarters of Honda, in japan in order to gain insight to what this car manufacturing company is all about and also to help them generate a marketing strategy. With strategy in place and the client’s approval of the strategy, the next step of the process would be providing down all these valuable information about Honda to the creative directors and designers of W+K. Tony Davidson: Executive Creative directorKim Papworth: Executive creative director The main roles of creative directors within W+K, are to be responsible for the overall supervision of the agencies creative products, meaning they will be monitoring progress, discussing ideas and suggesting changes. The directors will than arrange a meeting, where they would be presenting the client’s needs and wants to the design directors and then pass down through to junior designers, in order for them to generate some creative ideas. The creative minds of W+K were than able to turn the â€Å"The power of dreams† and â€Å"telling the truth about Honda† marketing strategy into cleverly thought out campaign called â€Å"Hate something, Change something†. The overall Honda communications strategy is about simply getting the truths of Honda out there. This strategy led them into discovering an interesting truth; the diesel engine from the company that hated diesel engines. During the two years that W+K having been working with Honda, sales have consistently beaten industry expectations and brand tracking has been incredibly satisfying. Thanks to creative minds of W+K, Honda beat brands like Ford, VW, Renault and Toyota. Honda’s voice is now in the public domain, and they’re starting to mean more than small, dull, reliable cars. Most of this was down to a fantastic client and agency team and some inspired creative thinking. But I believe the new ways they’ve invented to integrate strategic and creative thinking made a significant contribution to their success. Chapter 3: The agencies clients and case study of a client and campaign of your choice with critical analysis According to Nike company lore, one of the most famous and easily recognized slogans in advertising history was coined at a 1988 meeting of Nike’s ad agency W+K and a group of Nike employees. Launched in August of 1988, Nikes â€Å"Just Do It† tagline was conceived by W+K. â€Å"Just Do It† is without a doubt one of the most Powerful lines in marketing, which Dan Wieden credits the inspiration for his â€Å"Just Do It† slogan to Gary Gilmores last word, â€Å"Let’s Do it†. â€Å"After stumbling badly against archrival Reebok in the 1980s, Nike rose about as high and fast in the ‘90s. It took on a new religion of brand consciousness and broke advertising sound barriers with its indelible Swoosh, â€Å"Just Do It† slogan and deified sports figures. Nike managed the deftest of marketing tricks: to be both anti-establishment and mass market, to the tune of $9.2 billion dollars in sales in 1997.† —Jolie Soloman â€Å"When Nike Goes Cold† Newsweek, March 30, 1998 From the above source you can see that before the creation of the â€Å"Just Do It† Campaign, Nike was losing ground to Reebok and other competitors, therefore something had to be done to get them back on track. With the help of W+K and its â€Å"Just Do it† Campaign and Nike’s strong products, they were able to increase its share of the domestic sport-shoe business from 18 % to 43 %, from $877 million in worldwide sales to $9.2 billion in the t en years between 1988 and 1998. Thanks to the creative mind of W+K Nike were able to gain a stronger brand to expand their market share, command higher prices and generate more revenue than its competitors. The main message behind this campaign is to get everyone urgently too loose weight by either: running miles, joining a sports team and basically not being lazy and being productive in their lives. What Just Do it, means is that they want you to ‘Just do it!’ don’t think twice and don’t have second thoughts start exercising!. The main success of the â€Å"Just Do It† campaign was the timing, when Nike was able to tap into the fitness craze of the 1980’s, by releasing a tough, take-no prisoners ad campaign that practically shamed people into exercising, and more importantly, to exercising in Nikes. They propelled their campaigns by endorsing celebrities such as Michael Jordan, who is considered the best basketball player of his time. Nike were than able to cleverly use the success of Michael Jordan, to create a whole new line of Nike apparel coined, â€Å"Air-Jordan†, which persuaded the customers into believing that his shoes were performance enhancers. In their TV advertisements with the basketball star, there were several instances where at the end of the ad, they concluded, â€Å"It must be the shoes† that makes his success. Along with Jordan’s rise to fame, Nike was able to tap into the spot light. Where ever Jordan succeeded, Nike was close behind offering the swoosh and the healthy saying of â€Å"Just do it.† Celebrity endorsement also helped to forge a relationship with the consumers, whilst also appealing to their sense of belonging and â€Å"hipness†. Nike went on to become a self-fulfilling image prophecy: meaning if you want to be hip, wear Nike; if you are hip, you are probably wearing Nike. The â€Å"Just Do It† campaign was able to turn sweaty, pain-ridden, time-consuming exercise in Nike sneakers into something sexy and exciting. Perhaps most importantly, even those who were not in fact exercising in Nikes (the vast majority) still wanted to own them. By focusing on the aura and image conveyed by the fitness culture, Nike was able to attract those who wanted the image without incurring the pain. Chapter 4: The agency as a Brand and rational for why it fits to you as brand The company’s personality, culture, and style resonate greatly with me; it’s about thinking outside the box, forgetting the rules, and bringing out the best in its team. ‘Thinking outside the box’ is one thing that I try to apply in life, as it allows me to think differently to others, see things from different prospective and not being afraid to try something that seems different. From the in-depth research that I’ve completed, there is a little doubt remaining that W+K has proven itself continuously throughout the past three decades as a leader and bar setting agency in the advertising world across the globe. W+K attention to detail and their commitment to hiring only the best employees comes through strongly in their work. While modern marketing expects an understanding of digital media and popular culture, to truly push the boundaries of what is achievable, a deeper current understanding is needed. As an agency, its collective critical eye into the vortex of technology, commercial art, and all types of media gives Wieden + Kennedy the advantage of foresight into campaign ideas that otherwise would go undiscovered by their competitors. Bibliography/reference Berry, Matt. Making of Honda Diesel Ad. Http://wklondon.com. N.p., 12 Oct. 2009. Web. 13 Dec. 2012. http://wklondon.com/general/about/further-reading/Making-of-the-Honda-Diesel-ad.pdf. Daniel Seijo , (2006), http://www.motorpasion.com/videos-de-coches/otro-precioso-anuncio-de-honda-impossible-dream [ONLINE]. Available at: http://www.motorpasion.com/videos-de-coches/otro-precioso-anuncio-de-honda-impossible-dream [Accessed 13 December 12]. Ed Cotton, (2010), Goodby talks to weiden and kennedy [ONLINE]. Available at:

Saturday, October 26, 2019

Read me if you can :: essays research papers

Read Me†¦If You Can†¦   Ã‚  Ã‚  Ã‚  Ã‚  Throughout my life there has been one thing that I have taken for granted everyday. Even now I am taking it for granted. We all are. This thing is not something you can touch or see. It is an ability that sixteen percent of people in the world live without. That is an estimated 1 040 883 228 people as of March 14, 2005. Can you guess what this ability that the other eighty four percent of the people take for granted? Literacy. It has been a problem for society since the starting of languages. Illiteracy, which is defined by the inability to read or write a simple sentence in any language, will continue to haunt the world for many years to come. There are many reasons why there are a billion people in the world not able to read. But I think that the real question is are not the literates taking advantage of the talent. Are they lazy or just don’t care? My most cherished ability is being able to read. I cannot imagine my life not being able to read. So what’s stopping people from reading?   Ã‚  Ã‚  Ã‚  Ã‚  Books have been a major way to express ideas, ways of doing thing and beliefs in the modern world. People have been reading, gaining information, and ideas from books since the Diamond Sutra, which was first published in 868 AD, to the world-renowned book the Da Vinci Code by Dan Brown. Now image that you cannot read these magnificent pieces of work; would you feel left out? Imagine you forgot all the information you ever learned in a book. How much would you know? Imagine how much more you could learn by reading a book once a month? Taking these examples into account do you think that it is fair to leave over a billion people in the world in the dark when it comes to history of countries, inventions and the rest of the information that can be found in books? How would you feel if you were being the one deprived of the world’s accomplishments? All the information in the world is stored in books and other types of literature and the people who do have the pr ivileged of reading don’t even take advantage of this. The literate hold the world’s information, not the illiterate, so do not let this talent go to waste.

Thursday, October 24, 2019

Motivation and Learning in Physical Education

Physical Education is undoubtedly important in the total development of the individual pupil. It is beneficial not only in the physical sense but also in the intellectual and emotional aspect of the child. In the physical sense, the child’s physical self-concept is influenced by the results and accomplishments in exercise and sports. Jarmo Liukkonin pointed out that the resulting self-concept â€Å"relies heavily on social comparison process, this means that the reference group and the class environment contribute to the developing self concept† (p 137). In view of the above, this paper intends to provide an overview of the learning situation in the physical education as well as an analysis of the issues in motivational learning in physical education, particularly on how effective are the different approaches to learning and teaching. This paper will also discuss on the application of the different theories about whether or not they are useful in the classroom instruction. At the last part, is a case study of a particular student featuring particular issue on the student’s physical, intellectual, and emotional growth. In general the paper will be more on analysis of the motivational and learning process in physical education involving all the different factors such as teachers, students, the different approaches used, and the relevance of the different theories in physical education. Overview Research and knowledge in Physical Education has been in rapid expansion over the last twenty years concerning the many factors that influence the learning and teaching of the Physical Education. Colin A. Hardy and Michael Mawer pointed out that this learning and teaching â€Å"include such issues as the context in which physical education teachers work, what teachers think about when they are teaching and planning their teaching, and the knowledge they require to teach effectively† (p. 1). Colin Hardy and Michael Mawers view seemed to be pragmatic yet analytical of the learning situation of the physical education. They were quite critical also of the enormous years spent on research yet it was only in recent years that the real emphasis on physical education was put on the limelight. They contend that despite of such amount of time spent on research, Hardy and Mawer contends that it is only in current years that research has begun to provide an insight into what physical education teachers feel about their role and their lives in teaching, and what pupils themselves feel about the physical education they experience in schools. In order to understand fully the importance of physical education subject, the question ‘why is physical activity valued’ deserves an answer. Katherine T. Thomas cited the health benefit associated with physically active lifestyle as will as other physical advantages resulting from physical exercise. Thomas pointed out, â€Å"One reason we value physical activity is the health benefit associated with physically active lifestyle. Other reasons are the developmental need to explore and master our environment, to express our selves through movement, and to feel satisfaction resulting from successful movement. Physical activity also provides an opportunity for affiliation. Being part of a group—as a fan, a team member, or a walking partner—meets human need† (p. 5) Thomas thinking on this subject is certainly practical and seemingly based on actual personal experience. Her statement sounds to be a good advice for anyone whose health condition is not in the best state. Indeed, physical education truly brings a lot of physical benefit to our physical body. Other authors however emphasized the achievement of goal in order to understand the motivation and behavior of physical activity such as in sport. Robert Daniel Steadward, Elizabeth Jane Watkinson, and Garry David wheeler noted some authors such as Nichols (1984, 1989) and Harters (1978) which pointed out the goal concept theory. According to them, the concept of the achievement goal theory, refer to how people evaluate their competence. It assumes that individual are driven to demonstrate competence, and that perceptions of competence are critical determinant of motivated behavior. Analysis of the Issues in Motivational Learning in Physical Education The issue that I found interesting is â€Å"how effective are the different approaches to learning and teaching.† Susan Piotrowski noted that there is no single approach is going to be the most effective way to cater for progression and continuity. She pointed out that several or all of these approaches need to be used together to achieved effective progression and continuity in the transfer from primary and secondary school. Piotrowski stated that â€Å"what will work in any one situation depends on a number of factors, including the schools and their transfer structures and procedures, the head teachers, primary and secondary education teachers and their ability to work together collaboratively† (p. 204). Piotrowski further stated that local conditions, facilities, expertise, and policies have a bearing on the type of curriculum that can be realistically offered in both primary and secondary in any given area. It is quite easy to accept Piotrowski’s view as it draws a practical option. Regardless of how others would look at the learning process, I believe it is complicated in the sense that physical education students have different level of intelligence, different cultural orientation, and physical and emotional developments, which affects their own learning process. Thus Piotrowski wisely stated ‘that there is no single approach is going to be effective, and that combining two or more of the various approaches may be more effective.’ On the other hand, Colin Hardy suggested that more pupil-centered and less direct teaching approaches would allow pupils to take a more independent and active role in decision making in physical education lessons. Ken Green and Ken Hardman, quoting Kane, (1976), Underwood (1988), and Wright (1995) identified differences in teaching approaches used in physical education; either due to the demands of different activities or different intended out comes. Green Hardman pointed out that the recommendation, which suggest that in order to achieve the range of the learning outcomes, â€Å"teachers should employ a variety of teaching strategies to cater for differences in pupils’ abilities, attainment, needs, and ages† (p. 112). Green and Hardman also recognized that there is a need for employing variety of teaching strategies. But they noted that this is because of the demands of the different activities, or the different intended outcome. Regardless of the reason, it is clear that there is a need for teachers to employ variety of approaches in the motivational learning in physical education, to insure progressive learning process. These approaches, however, must be suited to the local conditions, expertise of the teacher, facilities, and policies, all of which have bearing on the type of curriculum. An Application of the relevant theories from each topic Theories on motivation and learning in physical education have been formulated in an attempt to extend our understanding of the teaching and learning process. Among these theories, the theory of constructivism, the theory of behaviorism, and the theory of cognitive mediation are particularly helpful in understanding the learning process in physical education. Stephen J. Silverman and Catherine D. Ennis explained that Cognitive Mediation Theory â€Å"recognizes the significance of reinforcement activities in the learning process.   This explains that what students do in classes is an important step, or mediating factor, between what teachers do and what students learn† (p. 151). According to them, what the students do in classes affect also what teachers do.   Basically, these activities shape teacher’s lesson and students’ understanding of the lesson.   Here is the full explanation of Silverman and Ennis regarding this theory â€Å"Although this modification seems so simple, it is a powerful reconceptualization of the role of the teacher. Rather than directly causing learning, as inferred in the process product paradigm, the teacher from this perspective has the job of structuring the learning environment in a way that encourages students to think and act in ways that will, in turn, enables them to learn† (p. 151) The main architect of the constructivism theory is Von Glasersfeld (1987), which views students as active agents in their learning. According to this view, students brings with them to an educational setting prior â€Å"knowledge and experiences from which they interpret and give meaning to their present experience† (p. 151). Silverman and Ennis noted that in this theory, knowledge is not something transmitted from the teacher to the students but learner constructs knowledge through her or his interpretation of events from the framework of prior experience, in effect, building or constructing knowledge that has individual meaning.   Ã‚  To apply this theory, teacher must relate the lesson on students’ sphere of experience and allow students to explore the given knowledge utilizing their own experience.   As a result, students will gain meaningful experience out of the new knowledge learned in the classroom. On the other hand, adherents of behavioral theory emphasized that the study of learning focused on the memorization of simple and rote elements and on the behavior of the learner. Silverman and Ennis pointed out, â€Å"This view of learning focuses on the learner as a rather passive responder to externally imposed factors† (p. 134).   Silverman and Ennis stated that this theoretical lens views students as recipients and accumulators of knowledge, able to learn by listening to lectures, by reading or by rote drill and practice of isolated decontextualized skills. This particular theory is very significant in most studies wherein students have to gain basic understanding of theories of studies before finding the general concept; such as in the case of nursing in which fundamental issues such as anatomy and health ethics must be memorized well before finding its relevance to the field of work. Learning all these theories provide ample understanding as to how students could learns best the subject of physical education. It means that teachers must employ the use of these theories in their teaching strategies in order to ensure efficient learning process.   Physical Education as a subject is not that interesting for many students; and in that case, teachers must make every learning situation a worthwhile experience.   Hence, applying these theories can help learning enjoyable and fruitful. In the cognitive theory, students learn through the activities. It means, the physical activities in the physical education provide the pupils learning opportunity. In many cases, this subject is most of the time seventy-percent activities with thirty-percent lectures.   Students are expected to learn from physical exercise of the techniques with occasional coaching from the instructors.   They learn from trying and from their mistakes. Using Constructivism Theory, students learn by utilizing their own interest and socialization in the learning process.   By relating physical exercises in their own experience will result to students’ acceptability of the learning situation, which may result to higher learning of the subject. Behavioral Theory could be applicable in terms of learning the theories of the subject.   Here, students are expected to memorize different terminologies and techniques of the subject as well as history and rules of the game. Below is a case study of a student in high school who has an obvious intelligence yet performing just above average student. Case Study of a Student Rick is a high school with obvious sophisticated intelligence but performs merely just above average student in most of his academic subjects in school.   Although, he excelled in Mathematics, but his ratings in his physical education class has been poor because he is not participating in all the physical education activities class.   He has a lung problem that is why he does not participate in his physical education class. According to the theory of cognitive mediation, reinforcement activities in school such as physical activities in the physical education class, shape the teachers’ lesson and the student understanding. The theory of cognitive mediation implies that student learning can be cause by these activities too. In the case of Rick, although he has obviously sophisticated intelligence, yet his academic performance reflects merely that of above average student. Ricks problem is that because of his inactive physical condition, his learning potential is not fully consummated. Learning coming from his experience of the physical exercise is lacking. The theory of constructivism also teaches that ‘experience provides learning aside from the class room instructions. The theory of constructivism emphasized that ‘knowledge is not something transmitted from the teacher but learner constructs their knowledge through their experience. Rick’s knowledge has been only a result of spoon-feed learning. He could have excelled in all his subjects had he tried himself to be involve in the physical activities in his physical education class. On the other hand, Rick can be a good model in the behavioral theory of learning as the behavioral theory emphasized that students are passive responder of the externally imposed factors. In general, the theories of learning have been great help in the learning process. Work Cited Capel, S. & Piotrowski, S (eds). 2000. Issues in Physical Education.   London: Routledge. Green, K. & Hardman, K. 2005. Physical Education: Essential Issues. London: Sage Publications Company Hardy, C.& Mawer, M. 1999. Learning and Teaching in Physical Education. Great Britain: Biddles Ltd. Liukkonen, J. 2007.   Psychology for Physical Educators: Students Focus, 2nd Edition. USA: Human Kinetics. Silverman, S. & Ennis, C. 2003. Student Learning in Physical Education: Applying Research to Enhance Instruction. USA: Human Kinetics. Steadworth, R.,Watkinson, E. & Wheiler, 2003. G. Adapted Physical Activity. Canada: University of Alberta Press. Thomas, K.   2003. Physical Education Methods for Elementary Teachers 2nd Edition. USA: Human Kinesics.      

Wednesday, October 23, 2019

Caesars: Gambling Big on Technology

Caesars—Gambling Big on Technology This case illustrates how database technologies can support an organization's business strategy. The large investment made by Caesars Entertainment Corporation, formerly Harrah's, in its information technology strategy has been tremendously successful. The results of Caesars investment at the time include: * 10 percent annual increase in customer visits. * 33 percent increase in gross market revenue. * Yearly profits of over US$208 million. * Highest three-year ROI in the industry. * A network that links over 42,000 gaming machines in 26 casinos across 12 states in the U.S. * Rated number six on the 100 best places to work in IT by ComputerWorld magazine. * Recipient of a Leadership in Data Warehousing Award from the Data Warehousing Institute (TDWI), the premier association for data warehousing. The casino industry is highly competitive—rivalry among existing competitors is fierce. Bill Harrah was a man ahead of his time when he opene d his first bingo parlour in 1937 with the commitment of getting to know each one of his customers. In 1984, Phil Satre, president and CEO of Harrah's, continued that.In search of its competitive advantage, Harrah's invested in an enterprise-wide technology infrastructure to maintain Bill Harrah's original conviction: â€Å"Serve your customers well and they will be loyal. † Caesars' Commitment to Customers When Harrah's implemented its patented Total RewardsTM program it was resigned to help build strong relationships with its customers. The program rewarded customers for their loyalty by tracking their gaming habits across its then 26 properties and currently maintains information on over 19 million customers, information the company uses to analyze, predict, and maximize each customer's value.At Caesars the program continues to be a success because of its implementation of a service-oriented strategy. Total Rewards allows Caesars to give every customer the appropriate amou nt of personal attention, whether it's leaving sweets in the hotel room or offering free meals. Total Rewards works by providing each customer with an account and a corresponding card to swipe each time he or she plays a casino game. The program collects information on the amount of time the customers gamble, their total winnings and losses, and their betting strategies.Customers earn points based on the amount of time they spend gambling, which they can then exchange for complimentary items such as free dinners, hotel rooms, tickets to shows, and even cash. Total Rewards helps employees determine which level of service to provide each customer. When a customer makes a reservation at any of Caesars brands, the service representative taking the call can view the customer's detailed information including the customer's loyalty level, games typically played, past winnings and losses, and potential net worth.If the service representative notices that the customer has a Diamond loyalty l evel, the service representative knows that customer should never have to wait in line and should always receive free upgrades to the most expensive rooms. â€Å"Almost everything we do in marketing and decision making is influenced by technology,† says Gary Loveman, Caesars' chairman and CEO. â€Å"The prevailing wisdom in this business is that the attractiveness of property drives customers. Our approach is different. We stimulate demand by knowing our customers.For example, if one of our customers always vacations at Harrah's in April, they will receive a promotion in February redeemable for a free weekend in April. † Gaining Business Intelligence with a Data Warehouse Millions of customers visit Caesars resorts each year, and tracking a customer base larger than the population of Germany is a challenge. To tackle this challenge Caesars began developing a system called WINet (Winner's Data Network). WINet links all Caesars properties, allowing the company to collect and share customer information on an enterprise-wide basis.WINet collects customer data from all the company transactions, game machines, and hotel management and reservations systems, transforms and cleanses this data, and then places the resulting information in a central data warehouse. Information in the data warehouse includes both customer and gaming information recorded in hourly increments. The marketing department uses the data warehouse to analyze customer information for patterns and insights, which allows it to create individualized marketing programs for each customer based on spending habits.Most important, the data warehouse allows the company to make business decisions based on information, not intuition. Casinos traditionally treat customers as though they belong to a single property, typically the place the customer most frequently visits. Harrah's was the first casino to realize the potential of rewarding customers for visiting more than one property. Today, Caes ars has found that customers who visit more than one of its properties represent the fastest growing revenue segment.In the first two years of the Total Rewards program, the company received a $100 million increase in revenue from customers who gambled at more than one casino. Caesars also uses BI to determine gaming machine performance. Using the data warehouse, Caesars examines the performance and cost structure of each individual gaming machine. The company can quickly identify games that do not deliver optimal operational performance and can make a decision to move or replace the games. The capability to assess the performance of each individual slot machine has provided Caesars with savings in the tens of millions of dollars.Former CIO Tim Stanley stated, â€Å"As we leverage more information from our data warehouse and increase the use and sophistication of our decision science analytical tools, we expect to have many new ways to improve customer loyalty and satisfaction, dri ve greater revenues, and decrease our costs as part of our ongoing focus on achieving sustainable profitability and success. † Security and Privacy Some customers have concerns about Caesars data and information collection strategy since they want to keep their gambling information private.The good news for these customers is that casinos are actually required to be more mindful of privacy concerns than most companies. For example, casinos cannot send marketing material to any underage persons. To adhere to strict government regulations, casinos must ensure that the correct information security and restrictions are in place. Many other companies actually make a great deal of money by selling customer information. Caesars has not joined this trend since its customer data and information are part of the company's competitive advantage. The Future of CaesarsIn the future, Caesars hopes to become device-independent by allowing employees to access the company's data warehouse via m obile devices. â€Å"Managing relationships with customers is incredibly important to the health of our business,† Stanley says. â€Å"We will apply whatever technology we can to do that. † For example, Caesars has been undergoing efforts to develop systems described as â€Å"patron-based technology† that foster communication with customers through slot machines. Ultimately, such data collected through slot machines can be stored in a data warehouse and later analyzed to gain further insight into customers and their needs. 0 Questions 1. Identify the effects poor information might have on Caesars service-oriented business strategy. 2. How does Caesars use database technologies to implement its service-oriented strategy? 3. Caesars was one of the first casino companies to find value in offering rewards to customers who visit multiple Caesars locations. Describe the effects on the company if it had not built any integrations among the databases located at each of its casinos. How could Caesars use distributed databases or a data warehouse to synchronize customer information? . Estimate the potential impact to Caesars business if there is a security breach in its customer information. 5. Identify three different types of data marts Caesars might want to build to help it analyze its operational performance. 6. What might occur if Caesars fails to clean or scrub its information before loading it into its data warehouse? 7. Describe cluster analysis, association detection, and statistical analysis and explain how Caesars could use each one to gain insights into its business.

Tuesday, October 22, 2019

Enzyme-linked immunosorbent assay (elisa) Essays

Enzyme-linked immunosorbent assay (elisa) Essays Enzyme-linked immunosorbent assay (elisa) Paper Enzyme-linked immunosorbent assay (elisa) Paper Enzyme-Linked Immunosorbent Assay ( abbreviated as ELISA ) , is a sort of immunochemical assay technique to observe the presence of a specific antibody or antigen in the trial samples. This method chiefly make usage of both immunological reaction ( the antibody-antigen reaction ) to observe the nowadays of specific antibody or antigen ) and biochemical reaction ( the enzyme substrate reaction ) to bring forth a seeable signal for both qualitative and quantitative measuring. The ELISA method used in this experiment is an illustration of indirect ELISA method. The ELISA home base Wellss are coated with optimized concentration of antigens before manus by agencies of charge interaction or with the aid of a spacer coating ( eg. L-lysine ) . Then the home base Wellss are washed with buffer solution, and a blocking measure is preformed by adding bovine serum albumen or casein, to barricade any uncoated infinite in the well before utilizing to observe antibodies in sample serum. Then the sample serum is added to observe the nowadays of specific antibody, the antibodies will adhere to the antigens in the well ( in this experiment is the anti-DNA antibody ) . Then a secondary antibody ( normally raised from a species against the antibody of the sample ) with enzyme-linked ( called conjugate ) was added to adhere. The enzyme used may be Alkaline phosphate or Horseradish peroxidase ( in this experiment is Alkaline phosphate ) ; this besides serve as signal elaboration measure as the enzymes conjugate chose used normally have more than one binding sites for the substrate added later. Then a substrate is added for the enzyme to bring forth a colour reaction ( in this experiment is the PNPP which produce a xanthous colour ) to bespeak the nowadays of the specific antibody in the sample. The higher the concentration of the antibody in the trial sample, the stronger the colour developed. We can utilize a spectrometer ( an ELISA reader in this experiment ) to mensurate the colour quantitatively alternatively of utilizing our oculus, which is more nonsubjective and accurate. Washing with buffer ( normally a mild detergent ) is applied between stairss to take unbind antibodies to avoid non-specific binding of antibodies. Normally positive and negative controls will be paralleled tally with the trial sample to formalize the consequence. The cut-off point between a positive or negative consequence is normally determined statistically with known criterions. In add-ons, with a consecutive dilution of a known criterion ( known concentration of the specific antibody want to observe in the trial ) , we can besides happen the sum of the specific antibody in the trial sample from the graph of optical density against concentration of the known criterion. Therefore, the ELISA method can bring forth both qualitative and quantitative consequence in observing the specific antibody in trial sample. ELISA is a comparatively high sensitive and specific trial for observing serum protein, the presence of specific antibody or antigen ; and besides considers as a high-throughput immunochemical assay. The usage of ELISA besides includes endocrines and infective antigens ( including virus and bacterium ) . The most common illustration is observing HIV in patient samples. In add-on, it has the advantage of utilizing non-radioactive substances, is safer than those radio-immunoassays. Other ELISA methods: Sandwich ELISA ( or direct ELISA ) is used to observe antigen in sample serum, is less-common. With known measure of gaining control antibodies coated to the well, the antigens in the sample will adhere to the antibodies to organize complex. Then enzyme-linked primary antibodies will be applied to observe the nowadays of the antigens. Competition ELISA is a different method from the indirect and sandwich ELISA, in which the kit contains enzyme-linked antigen instead than enzyme-linked antibody. The labelled antigen will vie with the antigen in the sample for the antibody adhering sites in the well. Therefore, more antigens in the sample will give weaker signal as less labelled antigen can adhere to the antibody adhering sites in the well. The advantage of this method is can be used to observe antigen in impure samples. Change by reversal ELISA is a new engineering utilizing immunosorbent polystyrene rod with stick outing nose cones. This ogives will dunk into the sample, therefore a higher sample volume can be used to better the sensitiveness. Furthermore, the nose cones can be sensitized with different reagent to observe different antibodies or antigens at the same time for multi-target checks.

Monday, October 21, 2019

20 Response Essay Topics Great Ideas Related to the Rite of Passage

20 Response Essay Topics Great Ideas Related to the Rite of Passage If you have gone through our first guide, 10 facts on the rite of passage, you are right on track. In our second guide, we discuss 20 topics on the rite of passage so you don’t have to spend more time than necessary trying to find a relevant topic for your response essay. Furthermore, we have also included a sample response essay which you can utilize for your assignment. Be sure to follow-up this guide with our third and last guide how to outline a response essay on the rite of passage which will help you evaluate the structure to use while writing a response essay. Here are 20 topics on the rite of passage for a response essay: Rites of Passage in Ancient Greece Jewish Customs and Their Rites of Passage Common Rites of Passage in Indian Culture Rites of Passage and Their Significance Roles of Rites of Passage in a Human Society Correlation between Religion and Rites of Passage Personal Views on the Rites of Passage Effects of Rites of Passage on Social Statuses Four Stages of the Rites of Passage Rites of Passage on Birth and Pregnancy Common Rites of Passage to Perform before Marriage Role of Rites of Passage on Manhood and Adults The Rite of Baptism a Highly Desirable Ceremony Initiation Rites of Passage in Different Cultures Rites of Marriage and Betrothal Role of Rites of Passage to Avoid Incest Common Mortuary Rites of Different Religions Correlation between Rites of Passage and Culture The Significance of Rites of Passage on Human Behavior What is â€Å"Coming of Age Day† All about? Now you have 20 topic suggestions to choose from and start writing your response essay. To make the things easier, we have also provided you with a sample essay below. If you haven’t already, check out our first guide, 10 facts on the rite of passage for a response essay, which assists you throughout the writing process. Once you have gone through this (second) guide, be sure to read our third (and last) guide on how to outline a response essay on the subject. This will help you in writing a brilliant response essay for your professor and keeping the former smooth and professional. Here is a sample of a response essay on the rite of passage: Sample Response Essay Four Stages of Rites of Passage Rites of passage are ceremonial events that exist in all kind of cultures and religions throughout the world. A rite of passage actually describes the significance of a person’s status and there are rituals and traditions that are performed to transcend the person’s status in front of the group (or tribe) he/she is part of. This essay will describe the importance and stages of rites of passage that are found throughout history. The significance of rites of passage varies from one society to another, one religion to another; one culture to another and so on. But if we were to talk generally, a rite of passage plays a vital role in human behavior, society and culture. It shapes the life of a person if it’s importance is taken into consideration. Most of the time, a rite of passage is actually considered a ceremony to celebrate the milestones that a person hits in order to pass on to the next stage. Speaking of stages, there are four primary stages found in the rite of passage. First of these are birth rites. When it comes to birth rites, it is often a collection of distinct rituals that include the mother, father, relatives and members of society. The rites start taking place during the pregnancy period and continue till the child has been introduced to supernatural beings or an omnipotence entity commonly known as god(s). Mostly, the rites concern both parents and the child who will be coming into the world. Depending on the religion, culture and society, the mother of an upcoming child will refrain from heavy or â€Å"back breaking† activities while the father will give more time to the mother and meet her needs and wants in any way possible. Once the child has been delivered successfully, he/she is baptized and introduced to the super-beings of religion, i.e. god(s) or other entities that play a significant role in that specific society. Initiation rites are another group often considered as the rites of coming of age. It was considered that initiation rites were applied on people who reached had puberty level but according to an extensive historical research, this may not be true after all. In many religions, cultures and society, the initiation rites take place when a person is considered to have attained maturity. These rites include rituals where supernatural beings are introduced to the person either by fasting, physical exertion or consumption of herbs that results in altering common sensibilities and inducing hallucinations. However, in modern societies such as today, initiation rites are only sufficient when we are talking about breaking milestones such as getting a driving license, graduating, marrying etc. Ever since the era of technology took over, spiritualism is not considered a part of our lives and people have focused more on their social and financial rites instead. Going further with our list marriage rites are seen mostly in every religion, culture and society throughout the world. It’s what bonds two families together. However, the tradition and rituals vary. In some societies, exchange of goods and transfer is required whereas in some societies, a simple vow is what is needed. The insignia of change in social status also varies; in modern societies, wedding rings are sufficient to show that the couple is married. In other cultures, one is required to have to wear tattoos, ornaments or other embellishments to show the significance of marriage. The final group is death rites. This is one exception that does not change when it comes to the differentiation between societies, cultures and religions. All of these communities believe that there is an afterlife, not for our bodies, but for our souls (spirits) or consciousness. Every religion, culture and society holds a variety of rituals for their dead. Religion and culture play a vital role in keeping the rites of passage alive in this modern era because societies have become ignorant for most rites of passage and only a few of them are actually considered of importance. This should give you a fairly good idea on how to write on a rite of passage response essay. However, you should check out our final guide which tells you precisely how to shape up your response essay from start to finish. References: Rites of Passage. International Encyclopedia of Marriage and Family. 2003: Encyclopedia. encyclopedia.com/doc/1G2-3406900364.html Bobby C. Alexander (2009) â€Å"Rite of Passage† Encyclopedia Britannica  https://www.britannica.com/topic/rite-of-passage/ Samuel G.F. Brandon â€Å"Death Rite† Encyclopedia Britannica  https://www.britannica.com/topic/death-rite Tabar, Margaret. Rite of passage. Knowledge Quest 30.4 (2002): 29. Lewis, Amy. Rite of Passage. Amaranthus 1994.1 (2013): 19. Van Gennep, Arnold. The rites of passage. University of Chicago Press, 2011. Stevenson, Kenneth W. Nuptial Blessing: A Study of Christian Marriage Rites. Alcuin Club/SPCK, 1982.

Sunday, October 20, 2019

ESL Learners Test Preparation

ESL Learners Test Preparation Its important to prepare well for big tests - especially for exams like the TOEFL, IELTS or Cambridge First Certificate (FCE). This guide will help you take steps towards doing your very best on the big day. Know Your Test First things first: Find out about the test! Reading test-specific preparation materials will help you understand your strengths and weaknesses on specific topic areas covered in the test. Understanding which types of problems are easiest and which are most difficult will help you develop a study plan for the test. While developing your plan, take note of grammar, vocabulary, listening, speaking and writing expectations. Also, take note of specific exercise types on your exam. Preparing for the TOEFLPreparing for the First Certificate ExamPreparing for the IELTS Practice, Practice, Practice Once you have established a study plan, youll need to do lots of practice. Practice begins with understanding the subjects that will be included in reading, writing and listening. If youre not taking a course, using advanced level resources at this site can help you study up and practice grammar, build vocabulary, as well as improve writing techniques and listening skills. Advanced Grammar ResourcesAdvanced Writing ResourcesAdvanced Vocabulary Resources Practice Specific Types of Test Problems So youve studied up on your grammar, writing, and vocabulary, now youll need to apply these skills to specific types of exercises you will find on your exam. There are a number of free and paid resources available on the Internet. Cambridge Exams Practice Materials Take Practice Tests After you have become familiar with the types of exercises on your test, youll want to practice taking the test as often as possible. For this purpose, the best thing to do is purchase one of the many books that provide practice tests for the TOEFL, IELTS or Cambridge Exams. Top TOEFL Study MaterialsTop First Certificate Study Materials Prepare Yourself - Test Taking Strategy Shortly before the big day, youll also want to spend some time developing specific test taking skills. These skills include strategies on multiple choice questions, timing, and other issues. Effective Test Taking Strategies Prepare Yourself - Understand the Test Structure When you understand the general techniques required to do well on a test, youll also want to study specific exercise techniques to help you develop a strategy for each type of question. These links focus on specific exercises that youll find on the Cambridges First Certificate Exam. However, these types of exercises are found on most of the major exams in one form or another.

Saturday, October 19, 2019

Do laundry Essay Example | Topics and Well Written Essays - 250 words

Do laundry - Essay Example I grew up in a small village, in Xiaolou town, Guangzhou province, in China known as Xijing. During that time, fabrics were placed in the running water along the water streams to diminish the unpleasant smells and dirty. I remember watching my mother washing clothes in Wei River, She used to begin by rubbing, twisting the dirty fabric, or slapping them against flat rocks. People also used pieces of wood in beating out the dirt. Afterwards, the fabric was rinsed, squeezed to drain water away and later spread on flat rocks to dry. We had to wait for the clothes to dry for about an hour then carry them home. Nowadays laundry has changed so much since the majority of families in suburb areas use washing machines, which are hand-operated in cleaning the fabrics. The machine moves round and round through the aid of the paddles, which cycles continuously. This repeated action swirls the clothing until it removes the dirt completely. In those days, washing of clothes to drying was cumbersome since it was a whole day process. These days washing of clothes by electronic machines takes a short period. The clothes are cleaned in the washing machine, dried by the clothe dryer. During the old days, the sun energy was the only source that people relied on to dry their wet clothes. Drying of the clothes was unpredictable since not all days were sunny days especially during the rainy seasons. However, this has much changed since laundry drying nowadays is mechanized, with the aid of clothes dryers. Dryers have spun perforated tubs where they blow heated air rather than water, which in turn dries clothes. A world without laundry is unpredictable since cleanliness is the first step in achieving good sanitation and maintaining health hygiene. Through laundry, people are able to prevent diseases like cholera and skin diseases caused by germs in dirty clothes. Yun. B. Zhongguo lao Qipao:

Friday, October 18, 2019

Discussion 2 Assignment Example | Topics and Well Written Essays - 250 words - 6

Discussion 2 - Assignment Example The second issue explains the need for the American voters to protect the wellbeing of their families. According to the advert, this will be achieved through safeguarding and increasing the employment in the manufacturing sector, which employs thousands of Americans. The advert encourages the voters to vote for a new president, who will ensure the growth of the American manufacturing sector. The discussion on the second post explains two quotes. The first quote illustrates that individuals do not desire intimidation, and that people usually find ways of preventing threats to their wellbeing. The 2012 political advert developed by the Republican Party, jokingly illustrated Obama as a national security threat. This was in an attempt of influencing the American voters to strongly vote in the Republican presidential candidate. The emotional appeal was aimed at ensuring Republican victory in the presidential elections. The second quote shows that the Obama administration operated from one disaster to another. The joking illustration of the continuous disasters was in the form of a Pink Panther cartoon. The disasters represent the despised relationship between Obama and the Russian

TARGET CORPORATION FINANCIAL ANALYSIS AND INTERPRETATION Essay - 2

TARGET CORPORATION FINANCIAL ANALYSIS AND INTERPRETATION - Essay Example This refers to how fruitful a company is in using assets. Liquidity and efficiency are significant and complement each other. To calculate a company’s short term liquidity (requirement) we need to figure out the current ratio and working capital. Working capital is the current assets less the current liabilities. To calculate the current ratio we divide the current assets by current liabilities. In looking at the objective organization’s financials for years 2004, 2005 and 2006 we can see how sound they performed over the years. 4,638 was its working capital in 2004. We got this by subtraction of current liabilities of 8,134 from current assets of 12,952. 5702 and 4817 was the working capital in 2005 and 2006 respectively. Now we have to look for the current ratio for these same periods. In 2004 current ratio for Target Company is 1.56. We got this number by dividing 12,952, which are current assets, by its current liabilities, 8,314. In 2005 and 2006 the current ratio is 1.69 and 1.50 respectively. It reflects the company’s ability how use assets to create sales. It is an important aspect in a company’s working efficiency. To calculate this we divide net sales by average total assets. Target Company the asset turnover for 2004 is 0.20. It can be determined by its net sales of 3,198 and divided by average of total assets of 15,708. The asset turnover rate was 0.15 for 2005. In years 2004, 2005 and 2006 we can see that from 2004 and 2005 there was an increase in liquidity and efficiency but in 2006 there was a fall. Although there was a fall, Targets results are not that unusual from other companies, in fact some had even bigger decreases and struggled more within the same time period. I would like to invest in the Target Corporation; with the drop from 2005 to 2006 at the overall picture the drop is not that

Thursday, October 17, 2019

Inventions and Discoveries Term Paper Example | Topics and Well Written Essays - 1000 words

Inventions and Discoveries - Term Paper Example A brief description of each discovery will be included in this discussion as well as how each discovery has challenged traditions and changed society for the good. Telescope Telescope is a device used to form magnified images of distant objects. Telescope is undoubtedly the most important investigative tool in astronomy. Galileo was the first person who used the telescope to study extraterrestrial bodies (Encyclopedia Britannica, 2011). The exact history about the invention of telescope is still unknown and controversial. However, it is believed that the first practical telescope was invented in Netherlands in the 17 th century. Astronomy and astrophysics developed a lot after the discovery of telescope. Heliocentric Model The Heliocentric Model was originally discovered by Nicolas Copernicus in 1543. The model assumed the Sun lies at or near the central point while the Earth and other bodies revolve around it (Encyclopedia Britannica, 2010). Copernicus was able to prove that all the planets are revolving around the sun in fixed orbits. He assumed that in the solar system, sun remains as the nucleus and the planets are rotating around the sun. The centripetal force towards the nucleus exerted by the sun was keeping the planets in their orbits. This model was in opposition of Claudius Ptolemy’s Geocentric Model which asserted the Earth was the central point. Ptolemy’s Geocentric Model assumed that Earth was at the nucleus and all the other planets and sun were rotating around the earth. He assumed that we are seeing sun at the east in the morning and at the west in the evening because of the rotation of the sun around earth. With the development of the telescope, Galileo was able to question the above belief and confirmed that Copernicus’ Heliocentric Model was accurate. The discovery that the Earth was not the central point of the universe would prove to be epic and would go on enhance human understanding of nature. The model challenged the Protestant and Catholic positions as well as the geocentric view of the universe. The long-standing societal tradition was that the Holy Bible super ceded all in regard to human discovery. The discovery of the Heliocentric Model certainly challenged this tradition. After all, the word written by God himself was recorded in the Bible, how could God’s word be wrong? The question â€Å"is the Bible is wrong or not† is debatable. It is not necessarily that the Bible was wrong; it is certainly plausible that its contents may have been misinterpreted or taken out of context. Nevertheless, the discovery forced a resistant society to examine how the Bible was interpreted and it also challenged previous assumptions made about the universe up to that point. Earlier, people believed that earth is stationary whereas sun is rotating. However after the discovery of telescope, Galileo assumed that sun remains stationary whereas earth is rotating. In Bible, there is a contradictory s tatement against the above belief. The Israeli leader Joshua once asked the sun to remain stationary in order to defeat the Palestine in an ongoing war. Bible says that because of Joshua’s prayer, the sun remained stationary for 24 hours in order to help Joshua in defeating the Palestine. After Galileo discovered the telescope, the above words of Bible were

National Identity of The Battle of Sainte-Foy by Joseph Lgar Research Paper

National Identity of The Battle of Sainte-Foy by Joseph Lgar - Research Paper Example This paper analyses the themes of national identity and representation in Legare’s painting. The Battle of Sainte-Foy depicts the war between Britain and France on April 1760 at the western part of Quebec City. The war is lengthy and difficult. According to Buckner (2005), the English had more or less 3,000 soldiers while France had approximately 5,900. Canadians have fought hard for centuries to gain a sense of national identity. Even though the country’s size is vast, its population is the opposite, and the entire of Canada is remarkably diverse in terms of culture that it can be thorny for its people to unite together. Nevertheless, even though significant, this does not belong to the major concerns of the Canadian pursuit for a national identity, since the nation’s actual dilemmas rest in its history (Chodos, Murphy & Hamovitch, 1991). Only as the years passed did the entire meaning of the events in the Battle of Saint-Foy become apparent and only, as well, w ith their regress, did the Canadians find power to express and depict it. English Canadians, whose identities have emerged long after the battle, as often as not deal with this event in their history with calm indifference, as shown by Legare: they can sense the victory of Britain and Wolfe and relate their identities with it, yet it is, after two centuries, an unruffled victory, without great jubilation in it, without great sentiment raised to strengthen it. Two important battles have downplayed these 18th-century events nearly to the height of insignificant fights. However, for Legare, the case is somewhat the other. The 18th century, particularly the 1760, was the period where in the French banner fell, never to rise again. Prior to 1760 were periods of remarkable successes when they were the powerful in their own lands, people of the supreme ruler in Christendom (Romney, 1999). Subsequent to it, the periods of misfortune have been ended. In that case, it is not surprising that T homas Chapais introduces his historical work with opposing images (Lower, 1958, 81): The 8th of September, 1760, at eight o’clock in the morning, the Marquis de Vaudreuil, last governor of New France, signed at Montreal the capitulation which put an end to French rule in our country. The prolongation of the heroic struggle†¦ had become impossible. The English general, Sir Jeffrey Amherst, surrounded the city†¦ with twenty thousand men, to meet whom there were hardly twenty four hundred soldiers. Food, artillery, munitions, everything was lacking. No more help could be expected from France†¦ the fatal hour had sounded and it was necessary to bow before the inevitable†¦ In the distance between them, for Legare, Chapais, and for all French Canadians, a wonder had taken place: the wonder of national identity. The painting of Legare actually make no broad depictions of the Battle of Sainte-Foy, but there emanates from the painting a breath, as it were, of catas trophe and nationalism: the people of Canada were an unfortunate people, entrusted completely in the hands of colonizers. His painting, in its entirety, is a commemoration of nationalism and in spite of its numerous errors and at times its excesses it has been recognized by the well-educated people of French Canada as the standard exhibition of the Battle of Sainte-Foy (Bumsted, 1979). In another remarkable effort to portray the emerging but weak sense of national

Wednesday, October 16, 2019

Inventions and Discoveries Term Paper Example | Topics and Well Written Essays - 1000 words

Inventions and Discoveries - Term Paper Example A brief description of each discovery will be included in this discussion as well as how each discovery has challenged traditions and changed society for the good. Telescope Telescope is a device used to form magnified images of distant objects. Telescope is undoubtedly the most important investigative tool in astronomy. Galileo was the first person who used the telescope to study extraterrestrial bodies (Encyclopedia Britannica, 2011). The exact history about the invention of telescope is still unknown and controversial. However, it is believed that the first practical telescope was invented in Netherlands in the 17 th century. Astronomy and astrophysics developed a lot after the discovery of telescope. Heliocentric Model The Heliocentric Model was originally discovered by Nicolas Copernicus in 1543. The model assumed the Sun lies at or near the central point while the Earth and other bodies revolve around it (Encyclopedia Britannica, 2010). Copernicus was able to prove that all the planets are revolving around the sun in fixed orbits. He assumed that in the solar system, sun remains as the nucleus and the planets are rotating around the sun. The centripetal force towards the nucleus exerted by the sun was keeping the planets in their orbits. This model was in opposition of Claudius Ptolemy’s Geocentric Model which asserted the Earth was the central point. Ptolemy’s Geocentric Model assumed that Earth was at the nucleus and all the other planets and sun were rotating around the earth. He assumed that we are seeing sun at the east in the morning and at the west in the evening because of the rotation of the sun around earth. With the development of the telescope, Galileo was able to question the above belief and confirmed that Copernicus’ Heliocentric Model was accurate. The discovery that the Earth was not the central point of the universe would prove to be epic and would go on enhance human understanding of nature. The model challenged the Protestant and Catholic positions as well as the geocentric view of the universe. The long-standing societal tradition was that the Holy Bible super ceded all in regard to human discovery. The discovery of the Heliocentric Model certainly challenged this tradition. After all, the word written by God himself was recorded in the Bible, how could God’s word be wrong? The question â€Å"is the Bible is wrong or not† is debatable. It is not necessarily that the Bible was wrong; it is certainly plausible that its contents may have been misinterpreted or taken out of context. Nevertheless, the discovery forced a resistant society to examine how the Bible was interpreted and it also challenged previous assumptions made about the universe up to that point. Earlier, people believed that earth is stationary whereas sun is rotating. However after the discovery of telescope, Galileo assumed that sun remains stationary whereas earth is rotating. In Bible, there is a contradictory s tatement against the above belief. The Israeli leader Joshua once asked the sun to remain stationary in order to defeat the Palestine in an ongoing war. Bible says that because of Joshua’s prayer, the sun remained stationary for 24 hours in order to help Joshua in defeating the Palestine. After Galileo discovered the telescope, the above words of Bible were

Tuesday, October 15, 2019

Advertising and marketing communications Assignment

Advertising and marketing communications - Assignment Example This paper explores the potentiality of the different medium of advertising sought after a critical reading of the lecture series to incorporate the learning theories in practice on Public Health Campaign promoting HEALTHY EATING. Here we consider various theoretical issues for understanding marketing communications such as integrated marketing communications, the communication process, the communication environment and ethics. Further, we consider different marketing communication channels and apply our theoretical understanding of communications to examine their effectiveness. The present problem being children related, there is special references in pediatric suggestions suppose to reflect in periodicals. The in box materials suggest the substantial literature while the Strategic Steps are drawn on how to carry out this campaign.Obesity is a condition in which the natural energy reserve, stored in the fatty tissue of humans and other mammals associated with certain health conditio ns or increased mortality. Although obesity is an individual clinical condition, it needs to show concern as a serious and growing public health problem: excessive body weight has been shown to predispose to various diseases, particularly cardiovascular diseases, diabetes mellitus type 2, sleep apnea and osteoarthritis. CHILDHOOD OBESITY is a medical condition that affects children. Characteristically it delves a weight well above the mean for their height and age and a body mass index well above the norm. Childhood obesity has become an "epidemic" in Western countries, in particular, the United States, United Kingdom and Australia. Over 15% of American children are currently under the curse to be obese, and the number is growing. Strategic step 1: INTEGRATED MARKETING COMMUNICATIONS Communication has always provided the symbolic resources and medium for the construction of identity. We are now more sensitive to the way that the growth of commercial symbols such as brands has added richness to the choice of symbols we might use to build and communicate identities and ideas. Integrating marketing communications is not straightforward, for this includes non-integrated management of communications, different types of language and mindset for different types of promotional activities and the complex nature of many organizations. Marketers need to write messages, transmit those messages and those messages, to a greater or lesser degree, and have the intended effect on the readers and viewers. OBESITY: THE CAUSES WITHOUT BLAMING THE GENES Acquired Childhood obesity results from poor eating habits, as well as genetic and hormonal causes. Fast food restaurants and junk food are popular with children. Even frequent eating out often results in weight gain. Children who do not engage in frequent physical activity are much more likely to suffer from obesity. This is due to the recent technological developments, including video games, computers, and mobile phones. Physically inactive children are unable to burn off the calories that they gain from eating. Do you agree Send your comments. Psychological factors These factors influence a child's eating habits and many children eat in response to stress and or negative emotions such as boredom, anger, sadness, anxiety or depression. Do you agree Write your problem to us. Hereditary Many might think obesity could be hereditary. Mostly obesity occurs by shared unhealthy eating habits in the household, it has been suggested that there may be a genetic reason for obesity. However, recent studies have shown that while there is evidence of in vitro influences on food choice, perhaps the largest influence can occur during the toddler years. Indeed, recent studies have shown that parents influence an estimated 72% of what and how much their

Monday, October 14, 2019

Byzantine vs. Roman Empire Essay Example for Free

Byzantine vs. Roman Empire Essay The Byzantine Empire actually ruled under the Roman Empire until Its demise In AD 476. Both of these empires were located near the Mediterranean Sea and both had a written set of laws. Emperor contanune the First converted to chrlstlanlty after ordering his soldiers to put a cross on their shields and then being victorious in battle. After his conversion, he united the military power of Rome with the young Roman Catholic Church. Because of this union he was able to conquer much of the known world at he time. In the Byzantine Empire, Christianity and the differing ideas about it caused great conflict. When the idea of religious icons came about, Emperor Leo Ill created Iconoclasm, which permitted the smashing of these religious icons. The events following the creation of Iconoclasm showed how distant the church was from the government. Eventually the quarrel led to the separation of the Catholic Church from the Eastern Christian Church, known as the Great Schism. This resulted in the Orthodox Church. Despite the differences in the effects that Christianity had on each Empire, it is clear that in both societies, religion was always in opposition with the government. There were many factors that led to the decline of both the Roman and the Byzantine Empires. In Rome, the empire simply became too large. They had to resort to using mercenaries to defend their excess land, but they often rebelled against the government. The separation of the empire into east and west also proved to be detrimental to the empire. The western side, the Romans, was defeated by Germanic barbarians who unseated their last emperor, a 14 year old boy, In AD 476. Although the Eastern Roman Empire, Byzantium, survived for another 1,000 years, Its Inevitable demise came about through the arrival of the Bubonic Plague, which was only the first crisis that moved the empire towards collapse. Byzantium was also constantly faced with military challenges from outside Invaders, and the Great Schism eliminated any possibility of outside help. The Byzantines used a multitude of tactics to try to keep enemies away, but the empire eventually fell to the Ottoman Turks In 1453. Both the Roman Empire and the Byzantine Empire held an alarming amount of xternal enemies, which undoubtedly was crucial In the demise of the empires; however It was mainly Internal conflicts that destroyed both empires. Justinian ended up winning back a large part of the territory Ancient Rome had ruled at i ts height, including Italy and parts ot Spain and Nort Roman and the Byzantine Empires differed in a multitude of ways despite their direct link to each other, they were also similar in their location, their religious opposition to the government, and their severe internal problems.

Sunday, October 13, 2019

Management Control and Workers Participation

Management Control and Workers Participation Ting Cheuk Sze Today, I come to tell you a banned book, at least it used to be banned in the last 1980s in China which everyone views as modern literary classic nowadays. It is Nineteen Eight- Four, written by English author George Orwell, he is a literary great writer. The outline of the story actually is very simple, it is about the year 1984. He imagined a future world. In that future world experienced a nuclear war, the whole war in ruins. Finally, leave three countries. One of the countries called Oceania. It is believed to be composed of the United States and Britain. Sides of the Atlantic, there are also countries called Eurasia and Eastasia. These three countries in a state of war. The war between the three countries all occur in unmanned land, the territory of any country is never compromised. What were they fighting for? In fact, they were not mainly fighting for resources or ideological struggle. The war can provoke a national sense of patriotism, hatred of other countries, taking advantages for domination. 1984 world completely eradicate all other circumstances lead to the loss of power of the ruling class of their own in addition to the problem occurred. First he controlled the production of all things, that does not let too many people a good solution to the problem of food, clothing and have the energy to think about reasonable and objective laws of the world ruling class led to the presence of people appear moderate. As Weber (1978) said, business is discharged without regard for persons. Moreover, he does not let people starved to death and others lead to revolt. Then, he controlled everyones mind, namely to mak e everyone except the government should not think of the things you think about, even with the existence of God and other terms of the elimination of freedom leads to these ideas cannot be propagated, which is to eradicate the possibility of more powerful groups rose up against the middle-man. It is control by bureaucracy rules, it ensures the production and economic activities are in a predictable and impersonal manner control, which similar Nazi Germany ruling. Personal relationship is not necessary for organization. Is bureaucracy is good or bad? The important of bureaucratic organization for Nazi Germany have been show by Zygmunt Bauman (1989). Impersonal bureaucratic rules is working well for organization achieve specific goal. Bureaucratic organization run the business in efficiency way, stabilize the production and economic but the activity is impersonal(weber,1978). However, the education from bureaucratic organization are different from other, which mean that the term of im personal maybe have a different meaning in bureaucratic culture. Moreover, the standard of being a human such as happiness, sadness, arrogance is different. According to Fayol (in stewart,1997), manager cover the tasks of planning, motivating, controlling and coordinating. There are only three countries that society, each one the same but in such a strange state of society, each understand a wide range of war unfavorable ruling, but the war is present and must be, because they see the war has become a way to control resources, that is, when food and other necessities of excess production will lead to a lot of people out all day in order to meet the food and clothing problem When run around and attend to other cases, the government will use war to solve these too much of resources, so as to achieve domestic stability, which is the so-called war that is peace. Therefore, only the right to rule rests in the hands of the rulers, and extreme personality cult also indirectly eliminate the possible problem of the ruling class, which is an extremely stable society. War was not to conquer or defend territory, but to maintain a stable rule. I thin k peace from here is not for whole community but for the ruling class. The majority of people still struggle financially, only the upper layer benefit from war. War can help the party to manage the whole country. The rule methods are almost exactly the same in three countries, are made of a very authoritarian party. The book describes the social, history can be changed, the party people of the country live in dire straits, food is not satiation, but also deeply convinced that extremely privileged life now. People living in a variety of monitoring, thinking from, even instinct bow to the party-state. For people who do not like the party-state may make him disappear immediately, so that we are convinced that this person never existed. Production output is just a number, perhaps the fact that there is no start production. People still walk barefoot on the road. Woman being trained together with the party-state men just to complete the task of the party-state, as the party-state production people. The children always watched their parents, if the parents have found that attempts to betray the party-state or abnormal behavior, they ran thought police that give hair. Party state to prove his words always right, change constantly newspaper previously published remarks. History is forgotten, no party state impossible things. They are bureaucratic organizations, control the entire country. This book mainly is written about Oceania. The people are being brainwashing by the party, the nation people have to listen to party word. They even fabricated news to change history. They get the people obey and monitor the nationals every day. If nationals cannot meet their criteria, they will be caught because of thought crime literally. They will be disappeared or evaporated. According to Bell (1962), the nature and process of work has been transformed by the ideology of rationalism, with significant implication for the worker. Moreover, modern work s about the timing, pace and space constraints. The worker need to adapt to the working system of the industry, and it determines where and how working he/she lives. Merton (1940) mentioned, bureaucratic organization is impersonal machines. It is a rational management organizational structure. It must follow a specific set of rule and procedures, with clear authority registration, transfer responsibilities from top to bottom, the emergence is the result of social division. He also states that any organization must have some form of authority as a foundation. The appropriate authority can eliminate confusion and bring order. They cannot achieve organizational goals if there are no such authoritative organizations. The protagonist is called Winston Smith; he was working in a very important sector in Oceania. It is called Ministry of Truth, but it is a Ministry which is full of lie. It changes the real history. For example, they would say the invent airplane. They entertain the public. Winston Smith responsible for modifying the past new. Slowly he began to have doubts about this ruling and became a very dangerous man.The experience of management from Watson (1994), there is a strong sense that what workers do is right and it involves identity work, to find out who I am. Winston is clear that he was doing wrong. However, he did not have enough power to against as a person who be managed. Winston try to find out what is the real self. Abraham Maslow (1968) and Carl Roger (1961) view human life is a search for the authentic self. The real information provide by party which make people ideality themselves as party want. However, Winston experienced the world that is not control by bureaucratic orga nizations, which make him different from other. He fell in love with a girl, but please note that the relationship between man and woman is not allowed in this totalitarian. It is a sexually repressed country. Bureaucratic manager is an amoral, efficiency-seeking character as Maclnytyhe (1985) said. McMylor (1994) also argue that management is not a scientific way of practice built upon factual law-like generalizations. More likely to say the party is controlling the people than managing the people. The purpose of marriage is to have children and train more national comrades. They thought to enjoy sex, then also try to revolt the country. Then, they were caught. Both afflicted and been brainwashed. They had vowed never betray each other. In the end, they were brainwashed successfully and betrayed each others. After the twentieth century, modern technology makes totalitarian politics becomes feasible. Such as radio, broadcast which through modern totalitarian political will promote their partys idea and achievement. In the story, Nineteen Eight- Four, the most important technological product is telescreen. Its function is not only can play propaganda, but also as monitor used. Party place the screen throughout the country. People are monitored in home, office, square, corridors. In Oceania, the monitor is not target to against the behavior, but the thought. Goldstein (in the story) Mention in the book, the inability of the past totalitarian fully implemented, as a result of unable to grasp the peoples action. He control the past control the future, he who controls the present controls the past. The self follows the change on the social, the self is seen as historically produced and socially structured (Casey, 1995, P66). Winston Smith responsible for modifying the news. Winston had been proletarian district which is less relate the party and try to find whether before the revolution better than now, and finally failed. The grasp of reality is the most important aspect of the human personality, but this aspect has been destroyed by Ministry of truth. It also destroyed the human imagination. It manages everyones entertainment, novels and movies. As long as the purpose is to control their imagination. Imagination can help people to imagine the different possibilities when face with reality. Ministry of truth make people cannot imagine other environment that actual can happen. They lose imagination and becomes the slaves of reality, and the reality with is modified and controlled. The country attempts to modify the text, simplified expression of the text in order to more accurately grasp the reality. For example, they cannot say certain words big brother is ungood when after long term of brainwashing. The accept the new language, and will think big brother is ungood is a contradictory argument, logically it makes no sense. The external environment is how brainwashing work. It is possible the social relation can be systematic control in management. Therefore, treats people as if they were simply objects rather than also as subject. (Grey, 2013, P99) Big brother is watching you. Slogan are everywhere on the streets of all cities. Family can always hear the partys propaganda in their home. The environment that Winston Smith face, when he speaks, party heard at any moment, the police will go to monitor people behavior as well. In this story, sex is an important issue. Sexual attraction is taboo in bureaucratic organizations but anger and competitiveness are normally condoned (Martin et al. 1998:434). Winston and his girlfriend began a sexual liberation at the beginning, which is an action to against the government. In the high political repression, sex is repressed. Conversely, sexual liberation brings a revolt to against the high-pressure politics. Winston described his girlfriend as a half of a traitor. Although she pursuits sexual liberation, she did not seem to seek liberation. She was party members, she knew the party would confound right and wrong and turn things upside down. Winstons girlfriend did not believe the party said, but will be still applauded warmly in every convocation. In personal, she is totally not believing it. What she thinks about is satisfaction from daily needs. In my point of view of society in 1984 can also be applied in the community nowadays to a certain extent. Think of our life now, everyone has a cell phone on hand. We like to share life now; everyone has a cell phone on hand. We like to share life with other. We automatically show our life to others instead Big Brother. Big Brother is everyone around us. Thank you for your attention. (1976 words) References: Abraham H. Maslow (1968)Toward a Psychology of Being-Reprint of 1962 Edition First Edition Start Publishing LLC an imprint of NBN Books on Jan 1, 1968 Bell,D(1960). The end of ideology (rev.ed.).New York, NY: Free Press Casey, C. (1995). Work, self and society after industrialism. London: Routledge. Grey, C. (2013). A very short, fairly interesting and reasonably cheap book about studying organizations (3rd ed). London: Sage. MacIntyre, A. (1985). After virtue (2nd ed). London: Duckworth. Martin, J. (1990),re-reading Weber: searching for Feminist Alternatives to Bureaucracy, paper presented to the Academy of management in San Francisco McMylor, P. (1994). Alasdair MacIntyre: Critic of modernity. London: Routledge. Merton, R.K. (1940). Bureaucratic structure and personality. Social Forces, 18(4): 560-568. Rogers, C. R. (1961). On Becoming a person: A psychotherapists view of psychotherapy. Houghton Mifflin. Watson, T. J. (1994).In Search of Management: Culture, Chaos and Control in Managerial Work. London and New York: Routledge Weber,N.(1930), the protestant Ethic and the Spirit of Capitalism, London: Allen Unwin.(1978),Economy and Society: An outline of interpretative Sociology, ed. G.Roth and C. Wittich, Berkeley, Calif: University of California Press Stewart, R. (1997). The reality of management (3rd ed). Oxford: Butterworth-Heinemann.

Saturday, October 12, 2019

John Donne :: essays research papers

Essay on John Donne John Donne, a master at his work, was born some time during the year 1572. The exact date of his birth date is unknown. Donne accomplished many and experienced many things in his life. He got married secretly, went to prison, and wrote many poems that are world known John Donne attended both Oxford and Cambridge universities, and he also attended Lincoln's Inn. At Lincoln's Inn Donne studied law, but never practiced it there after. Donne did not get degrees at any of the universities that he attended, but he did obtain a mind full of knowledge. As Donne grew up as a child, his parents raised him up in a Catholic household. During the 1590's, Donne abandoned Catholicism and looked toward to become an Anglican. In Donne's later years he wrote two Anti-Catholic poems (Pseudo-Martyr and Ignatius his Conclave). Donne later became a preacher. He had a metaphorical style which made him a great preacher. Donne received a degree of divinity from the University of Cambridge and was made a royal chaplain. In 1601 John Donne secretly married a woman by the name of Ann More. This act ruined his employment at that time. Donne was appointed private secretary to Sir Thomas Egerton in 1958. Ann More was, ironically, the niece of Lady Egerton.The secret marriage diminished Donne's hope for his advancement with Sir Thomas Egerton. John Donne was even imprisoned by Sir George More for marrying Ann More. One of the most traumatic experiences that Donne faced was the death of his wife. Ann died while giving birth to a still born in August of 1617. John loved his wife very much and mourned the death of her loss. They were married to each other for fifteen and a half years. Donne pays tribute to her on her grave stone by inscribing words such as "a most excellent and beloved woman, a most loving and chaste wife, a most dutiful and forbearing mother".

Friday, October 11, 2019

Chip and Bins Case

The project is not fully-developed: Because the project is not well-prepared which leads to more problems when it was carried out in Southeast Norfolk like : Technical Failure, Lack of knowledge†¦ 2/ Examine the problem Definitions: After discussing the above definitions, we decided to classify the problems as below: We think that the cause of all troubles is because the project was not well- planned. 3/ Here is our alternative solutions for the problems: Solutions Time Money Practicability Hold a workshop about the benefit of this project x Find out alternative technologyCreate a competition for household in which house have least waste they will win and get reward X Conducting a survey on the residents' opinion and collecting their suggestions for the problem. X Enforcing fly-tipping legislation, prosecuting those dumping rubbish. X Reward for households that have the least waste. Reward for denouncing fly-it peers. Reducing a reasonable amount of council tax for the residents Postpone the project for at least 6 months. Showing people the negative effect on their lives if they don't recycle. X using some celebrity endorsement/ambassador.David Beckman, Adele†¦ ) X FREE Establish a technical team that can fix the system 24/7. 4/ Finally, we decide to choose these solutions: Establish a research on Southeast Norfolk District. This solutions will help us understand more about the people, what do they want from the project, what do they misunderstand about the project. Showing people the negative effect on their lives if they don't recycle. This solution will take a direct impact on people's kindness when they realize what they've done to the environment around them. Using some celebrity endorsement.They will act as Environment Ambassador to help promote the project, usually they will do it for free because this is also a good chance to promote their images. Hold a workshop about the benefit of this project. After TA king research, we will organized a wo rkshop to deliver the message to the people about the project, the environment to make them understand the true purpose of the project. Reward for households that have the least waste. It will encourage people to be more active, competitiveness is something that everybody has so they will be more happy to join the project.

Thursday, October 10, 2019

Cause and Effect Technology Essay

Technology continues to make progress every single day in society. Schools, the workplace, and even homes have advanced so much over the past twenty years. As technology starts to take over every little part of people’s lives, some new advances may end up as the â€Å"next big thing† and others may slowly destroy the ways of human life. First, technology in schools, which have adapted so many new advances in even the last five years. A cause of increased use of technology in classrooms could be the pressure to do better with the resources they were given. This can lead to three consequences such as a cheating, easier access to information, and they could even use technology as a sort of tutor. Second, the workplace has adapted to all the new technologies maybe even faster than schools. Businesses search for a more productive way to run their operations. The increased usage of technology in the workplace has a very dangerous outcome which usually manifests in stress. Three causes of the stress in the workplace could be due to technology such as malfunctions, job insecurity, and certain medical issues when the employees use the technology all the time. Last, these new technologies even have tried to make life at home simpler for everyone. Things may seem like they are there to help you, but in the long run these new techniques may end up turning out poorly. Since the new technology has been brought about, there are more ways to find a recipe than just looking in a cookbook that was found in the kitchen cupboard. This may end up in obesity for in the long run and may not even see it coming. The effects of the increased usage of technology has caused the way people live their lives at school, at work, and at home to change drastically. As more schools tend to adapt to the â€Å"technology wave† there has been an increase of discussion about whether the advances of technology in the  classroom help the students learn better, or if it distracts them from actually doing the work themselves. These types of improvements increase the pressure of succeeding academically. One result of the growing amount of pressure on a student is that children are able to use technology as a tutor. Whether it is used as an educational social media to connect peers together outside of school, or even just simply being able to go to a search engine and gain the same knowledge that could be learned in the classroom. The internet is a great tutor if the resources are used properly. Another ramification of the flourishing amount of pressure put on a student because of the increased use of technology in classrooms is that information is far more accessible than before. Due to the mass amount of information available, everything is one click away. With the use of tablets, students are able to practically hold an entire encyclopedia set in their hands. The third effect of the increase of pressure among students is the fact that academic dishonesty is too easy. Since it is so easy to gather information from other sources besides your own head when you are stuck, this can lead to dangerous temptations of cheating in school. Workplace stress is a serious consequence that employees experience because of the increased use of technology in businesses. One reason stress is created at work, related to the escalating use of technology, is due to technological malfunctions. When technology does not work correctly, employees can lose important data, miss deadlines, and slow down production. This can not only have harmful effects, but become a waste of time. Another reason stress is created in the workplace is due to job insecurity. Technology is able to do jobs that more efficiently and at a cheaper cost than what a human would do. Since the increased use of technology, robots are now able to perform simple tasks with no mistakes like the assembly line, to more complex situations like medical procedures. Companies save thousands of dollars by making the transition to robots. This creates stress on employees seeing the possibility of jobs being replaced by a robot. The last cause of this stress is the risk of medical injuries. Technology may be able to reduce some medical risks that employees had with their job, but now there are medical conditions that are arising because of the technology that workers use. Since companies are starting to use more robots, they do not  know what is going on at all times besides they are programmed what to do. Any incident could happen at any second because the robots do not stop unless a human presses a button to make them stop. The increased use of technology at home has been a blessing. Senior citizens and other adults that were not once used to technology, now are using it more than ever. For example, with the increasing use of technology, cookbooks are almost at the point of extinction. Before, when families wanted to make a new recipe for dinner, they had to get all of their cookbooks out and try to make their own recipe. This has all became simpler due to the internet. Practically any recipe can be found on the internet today. Although many recipes are so accessible, finding the perfect one may be difficult, which leads to frustration. They may not have the exact ingredients needed to make the meal or may not want to take the time to create a dinner for the family. Therefore, the outcome of someone becoming frustrated with technology could result in fast food or take-out options. Since technology has become so advanced, food can be ordered online and delivered to the door. This would cause people to become much lazier. Technology then could become the staring point of obesity. Instead of families going out and getting the food, or going out to the store and getting the ingredients for the meal they just get on the computer and order their unhealthy choices, which could lead to obesity, due to the convinces of technology, and creates a lack of exercise. Overall, technology has become a great tool for everyone and has helped paved the way to success for many. Sometimes technology does not work the way it is supposed to and causes problems to arise. But luckily, technology is slowly becoming more useful and less of a hassle. Whether technology is used at school, work, or home it has changed the way people live their lives dramatically.