The Audacity of Hope, Barack Obama Essay Example | Topics and Well Written Essays - 1000 words

The Audacity of Hope, Barack Obama - Essay Example The dominating impression about Barack Obama is that he will bring about a change and this remains the single-most significant aspect that he is highlighting within his campaign. He has awakened a new sense of energy within the people through his invigorating and innovative ideas. Critics seem to think of him as an immature President in the future while some are supporting him for the mere reason of change that Barack Obama has clung on to for so long. The Republican candidate, John McCain has a more sedate approach towards the US Presidential Elections. John McCain is thought to be a predecessor of George W. Bush’s policies and especially the ones enacted on the War against Terror. In his book The Audacity of Hope, Barack Obama presents his personal manifesto concerning the 2008 US Presidential Elections. The subject for this book is based on his political convictions and beliefs. The book has been published within the United States of America. The Audacity of Hope has accounted for the core values that Barack Obama fervently believes in as well as discusses the manner under which he will change the lives of the Americans and the global fraternity of nations. He understands that America is the lone superpower nation of the world and hence its responsibilities are spread over a diverse field. The same have increased ever since the War on Terror has kicked off and he believes he will bring a sense of pride and recognition back to the folds of Americans, once he wins the Presidential race. The book by Barack Obama is more of a political biography than anything else and concentrates on his campaign for the better part. His policy focuses on a host of issues â€⠀œ from education to healthcare, terrorism to other pertinent topics. Thus it gives true meaning to the philosophy which Barack Obama has been campaigning for in the run up to the 2008 US Presidential Elections. Looking from a critical perspective, the book seems more

Industry Analysis of the Cosmetic Industry Essay

Industry Analysis of the Cosmetic Industry - Essay Example Charles Revson with his brother and the chemist Charles Luchman formed Revlon in the year of 1932. An "L" was added by Luchman in the Revson to name it REVLON. Quality supplies at reasonable prices soon made Revlon a world leader. Under recognized brands such as Revlon, ColorStay, New Complexion, Revlon Age Defying, Almay, Ultima II and Flex Charlie. and Skin lights, made Revlon known worldwide. Revlon sold its goods in approximately 175 countries. A wide range of skin care and sun care products; Ultima II, Vitamin C Absolutes and Eterna 27, were also offered by Revlon. Currently, the main players in the cosmetics game are; Estee Lauder, Elizabeth Arden, Mac Cosmetics, Mary Kay Cosmetics, Avon, Clinique, L'Oreal, Bobbi Brown cosmetics, Victoria Jackson cosmetics everybody's getting into the scenario with their own lines and inventions but controlled by the price factor. The cosmetic industry is vast and creates plentiful jobs because of its cosmopolitan nature. The market is a multi-billion dollar industry and united States own the largest personal product market in the world accounting for 26% of global sales. The main frame of this industry relies on production value, labor production, number of employees, personnel costs and the number of enterprises. Cosmetic science is not only about formulation of a product but also takes an account of intelligent and innovative marketing decisions and cost constraints. It is lucky for the manufacturers to hold the top manufacturers position. Revlon also ruled the industry for a long time but was not lucky enough. Reconsideration, re-evaluation and innovation is the key to success and survival in cosmetic industry. In 1930' Revlon began selling its product through drug and departmental stores. During 50s, the usage of innovative ways of advertisement to gave a boost to publicity and sales. It used television sponsorship and radio ads. The advertisement sector was always supported by Revlon and generated a lot of business. This sector is one of the biggest revenue generator in United States. Advertising campaign "The Most Unforgettable Women in the World wear Revlon" of late 1980s and 1990s became very popular. Advertising the product in an effective manner is the name of the game which Revson introduced and now the industry cannot do without it. During severe financial crises even, Cindy Crawford and Claudia Schiffer were two top models signed up by Revlon. Again in 90s, in spite of loss, the company launched an expensive marketing campaign featuring Halle Berry and Julianne Moore, to boost sales. Revlon has never compromised on advertising a product in an effective manner. Anticipation of new trends brings business to this industry and the foundation of Revlon was based on it. Revlon started with a single product, nail enamel which was never available before. In only six years of new innovations, high-quality marketing strategies, sales, packaging with an effective operating system made Revlon listed in

European Continent in the Industrial Revolution Essay Example for Free

European Continent in the Industrial Revolution Essay Historians are divided into various schools of thoughts on the issue of causes of imperialism. There are many opinions favouring all possible options. The biggest reason cited has been the economic dominance. The rapid industrialization of the European Continent in the Industrial Revolution created an unprecedented economic advantage between Europe the areas which later on became their colonies. This economic differential can be argued to be the lead cause of the European quest for colonization. However Industrialization related economic advantage was not the only single reason why some countries choose to become Colonial masters. This process was greatly facilitated by the highly developed bureaucratic system of administration in Europe vis-a-vis the Africa and some what Asian colonies. If economic advantage was the fuel which caused the Imperialism and Colonialism to grow, bureaucracy was its engine and the driver was the third generally cited reason i. e. racial supremacy theories of the times. Europeans believed themselves to be a superior race having a superior religion destined to rule the world forever. Probably it was the degree of all the three factors combined that decided which states pursuer the colonization aims more vigorously than other. If only one element was missing or a shade lower than its counterpart, its success ratio in colonizing maximum area was also lower. Therefore it was the combination of these three factors which decided the ratio of successful Imperialism in Europe. Reference List Empire and Imperialism-Europe retrieved from Internet on 05/09/07 from http://science.jrank.org/pages/7654/Empire-Imperialism-Europe.html

Penn State Crew :: Rowing Regattas Sports Athletics Essays

Penn State Crew Penn State Crew is a completely student run organization dedicated towards preparing its members towards rowing competitions, called regattas. Since its inception in 1994, the team has seen periods of immense growth. No longer is the day when Penn State Crew is struggling to compete for dead last. Instead, we are bringing home the hardware as evidenced by our very successful fall and winter seasons (for complete results, please visit the team's homepage.) The team just recently purchased two eight-man Vespoli shells and a new boathouse is currently in the design phase and is planned on being constructed at the team's home lake, Bald Eagle Lake, located about thirty plus minutes from the University Park campus. Penn State Crew is very fortunate because it is one of a few club sports here at Penn State that has actual, paid, highly qualified coaches who bring an immense rowing knowledge base to the team. We are looking forward to this Spring 2003 season as one filled with much pr omise, lofty expectations and phenomenal competition with some of the nation's premier rowing squads. Please follow our progress all season at the team's homepage, http://www.clubs.psu.edu/psucrew/. The Reason We Do This... A fierce shriek pierces the serene darkness of night. Snoring is still heard from the football players who live next door as a figure stirs in the lofted bed. Groggily, without glasses or contacts, a calloused hand reaches out towards the annoying sound that all non-morning people have come to hate. Suddenly complete, utter silence is restored as the alarm is shut off. A yawn and swing of the legs soon lands bare feet on the cold floor of a dorm room in Hartranft Hall at Penn State. Eyes are rubbed and open and shut five or six times rather rapidly as they try and focus on the iridescent green digits that stare back. â€Å"4:37† reads the alarm clock and radio contraption designed with an alarm loud enough to wake Satan from deep slumber in the bowels of hell. Without any warning, a whirlwind of action commences and within fifteen minutes, the rower emerges from the shadows and is on his way to another Penn State Crew practice. Craziness. Sheer craziness is how the athletes on the crew team are most commonly described by anyone at all who resides on this campus.

The Hypotheses Regarding Stonehenge Architecture Essay

Stonehenge is a set of earthworks and an ancient memorial located in Wiltshire, England. It is considered the most celebrated and visited site in the universe and is one of the enigmas in the universe which has ne'er been revealed. However, many people have created legion myths and fabrications to explicate enigmas behind it. Despite the legion myths and fabrications, there has been limited information sing Stonehenge ‘s creation/development. Most research workers and theoreticians refer to it as a rock memorial, a elephantine or ancient megalith. Archeologist Mike Parker Pearson has proposed a figure of hypothesis sing Stonehenge and its surrounding. He indicated that Stonehenge was used as a burial land from historical beginnings. In other words, Stonehenge represented a topographic point of the dead. The cremated remains found at the site acted as grounds and they indicated that entombments took topographic point at the site every bit early as 3000 BC ( Gargen 112 ) . Mike Pearson farther indicated that the arrangement of artefacts and Gravess around Stonehenge provided good grounds that the site was reserved as a sphere of the dead. New carbon 14 day of the months of human remains dug from the ancient Stonehenge in Southwest England indicate that the memorial was used as a graveyard. Initially, archaeologists had believed that Stonehenge had acted as burial evidences every bit early as 2700 and 2600 BC ( Gargen 114 ) . Peoples buried at Stonehenge were believed to hold been the elite of the environing society ; an early royal British dynasty. This hypothesis appears to be scientific due to the grounds provided by new wireless C day of the months of homo remains found in the memorial. Parker Pearson besides held the hypotheses that Stonehenge was a Centre for ascendant worship that was connected by River Avon and two other ceremonial avenues to a duplicate wooden circle near Durrington Walls. The ground as to why he held the hypotheses is due to the big colonies of houses found nearby Stonehenge. This reinforced his belief that both the colony and Stonehenge created a portion of a big ancient ceremony composite. He went in front and indicated that the two circles with lasting and impermanent constructions made a clear representation of the life and the dead spheres severally. He besides pointed out that the orientation of the rock circle pointed to sunrise and sunset on cardinal seasonal day of the months which clearly indicated it was a topographic point of ceremonial. On his hypotheses, Mike Pearson stated that Stonehenge was non a memorial in isolation ; instead it was really one of a brace connoting that it was made of both rock and lumber. The theory behind this is that Stonehenge is a type of spirit place to the ascendants. This hypothesis appears to be pseudo-scientific since there is no scientific grounds behind it.MentionGargen, Josphath. Theories behind Stonehenge. 2nd erectile dysfunction. New York: New York Press, 2003.Your NameANTH 160 – Section 02SJSU – Fall 2009Teacher:Robert Simpkins11/24/092 B )Describe the basic cultural characteristics and development of the Mound edifice Cultures of Eastern North America ( and particularly separating between the Woodland and Mississippian Cultures ) , and explain why they were attributed to a ‘lost race ‘ by 19th century bookmans. It is believed that mold builders were greatly involved in edifice of Earth plants every bit good as hills. The ceremonial and burial constructions were characteristically level topped pyramids or level topped cones and at some times a assortment of other signifiers. Some hills took after unusual forms such as the study of cosmologically important animate beings and were branded effigy hills name. Monk ‘s hill is one of the best known level topped pyramidal earthen ware at Cahokia, while Serpent hill found in southern Ohio is 5 pess tall, 1330 pess long and 20 pess broad takes the form of a snake ( Ian 86 ) . The hill builders included legion different tribal groups and chiefdoms that held unto a perplexing aggregation of beliefs and sole civilizations which were united together by the shared architectural pattern of hill building. The initial mold edifice was an early marker of merely get downing political and societal complexness among the civilizations in the Eastern United States. Woodlands civilization: a prehistoric civilization of eastern North America dates back in the first century. It is used to mention to Native American societies remaining in eastern United States. Adena and Hopewell were the earliest forest groups who inhabited Mississippi river vales and Ohio between 800 BC and 800 AD. Adena and Hopewell are normally known for their monolithic entombment hills, frequently modified with finely crafted sedate points. Initially, Adena were huntsmans and gatherers while Hopewell lived in small towns. The Mississippian civilization was developed around 700 A.D. It was developed by a population of husbandmans who practiced agricultural agriculture and deep-rooted harvests such as maizes, beans and squash. They besides engaged in a twenty-four hours to twenty-four hours runing. Mississippian civilization was ab initio a hill edifice Native American civilization. However, from about 800 CE to 1500 CE, it greatly flourished in what is normally known as Eastern, Midwestern and Southeastern United States ( Ian 76 ) . Mississippian civilization is considered different from the forest civilization on the footing that the Mississippian hills appear to be rectangular or square, big, level topped, mesa like platforms on which temples or houses were built. On the other manus, the forest hills are conelike, earthen constructions covering entombments in which wonderfully carved stone pipes and isinglass cutouts that are found along with skeletal remains. In add-on, burial hills were dominant during the forest period ( 100 B.C. to 400 A.D. ) , while temple hills predominated during the Mississippian period ( 1000 AD ) . Both Mississippian and forest civilizations were attributed to as a ‘lost race ‘ by the nineteenth century bookmans due to the fact that the new euro-American colonists were non willing to accept the fact that the hills had been built by the Native American Peoples. They were hence displacing and destructing most of the hills so as to plough away grounds. Consequently, the civilizations came along as a lost race in America.MentionIan, Bridgeston. The Mould Building Cultures. California: Anvil Press, 2000.Your NameANTH 160 – Section 02SJSU – Fall 2009Teacher:Robert Simpkins11/24/093B )Describe the history of Easter Island as it has been reconstructed by archeologists ; is this history a utile metaphor for the Earth? Is it similar or different from what happened in to other civilisations, and what can be learned from analyzing it? Easter Island, besides known as Rapa Nui is one of the universes celebrated but least visited archaeological sites located in the Pacific Ocean. The island is largely celebrated due to its 887 bing monumental statues( moai )which were created by Rapanui people. It is a bantam, presently treeless, hilly Island of volcanic nature ; lifting over 10,00ft from the floor of Pacific Ocean. Peterson ( 23 ) , states that Easter Island is among the youngest inhabited districts in the universe, and a larger portion of its history is that it was one of the most stray inhabited district. Easter Island was discovered three hundred old ages ago by European adventurers amidst the big infinite in South Pacific Ocean. Dutch adventurer, Jacob Roggeveen rediscovered it on Easter twenty-four hours in 1722, therefore the acquisition of its name ; Easter Island. During that clip, the Island was inhabited by a public of Polynesian beginning who had arrived from Marquesas Islands many centuries earlier. This has been proven by the Deoxyribonucleic acid extracts that were collected from the location. It is besides believed that the dwellers had come in with assorted workss, nutrients, tools and animate beings such as bananas, Sweet murphies, sugar cane, hogs, and poulets among others so as to get down a new life. Archeologists hold that there were three civilizations which lived on Easter Island around 400 AD. During this clip, the island was inhabited by people who specialized in doing little rock statues. After some clip, another civilisation broke down the statues and greatly used them to build long temple platforms known as ahus. They besides carved 600 plus tremendous rock flops taking the signifier of human existences and placed them on the ahus. It is believed that about 15 statues are still held by some ahus. Archaeological grounds indicates a fast devastation of the woods within a few centuries after the reaching of human existences. This played a major function in the decrease of woods and plantation in the island. The society played a function in the decrease of woods and plantations since they cleared land to works grasses, cut down trees to build canoes, they had besides come in with rats which devoured the seeds. By the terminal of 15th century, the full wood had disappeared, the fruits had died out and tree species were nonextant. The extinction of the animate beings in the Island was every bit thorough as that of the forest. All species of native land birds became nonextant and the shellfish were exploited. This led to the prostration of Easter Island ‘s society. The history of Easter Island is a utile metaphor of the planet Earth. The lesson obtained from Easter Island was that inequality and scarceness of important resources played a great function in happening of race murder. Consequently, a societal prostration of the society life in the island took topographic point. David ( 43 ) , states that during the seventh century, around 50 people arrived on Easter Island and increased to more than 70,000 by seventeenth century.MentionDavid, Myer. The history of Easter Island. 3rd erectile dysfunction. Cambridge: Cambridge Press.Your NameANTH 160 – Section 02SJSU – Fall 2009Teacher:Robert Simpkins11/24/094 ) Stonehenge as an ancient Centre of mendingThis appears to be an interesting subject since Stonehenge is normally known as a burial site among the archaeologists. However, Tim Darvil and Geoff Wainwright have come up with the grounds that the memorial acted as a Centre of mending. Margaret ( 57 ) , states that monolithic Numberss of Britons flocked at the sight with the purpose of bring arounding their diseases and mending present hurts. Many dwellers believed that the rock found at the site had charming and mending qualities which greatly attracted legion pilgrims to the site. A adult male ‘s Remains at about five stat mis from Stonehenge were discovered by the two archaeologists. The remains collected indicated that the adult male had a knee cap infection and a terrible tooth eruption. This was hence used as strong grounds by the two archaeologists and they came up with the theory that the adult male may hold died on his manner to the mending evidences ( Stonehenge ) . In add-on, a skeleton analysis which was found three stat mis from the memorial indicated that the adult male had travelled a long distance and was enduring from a potentially deathly dental disease. It was hence concluded that he had travelled that long distance as a manner of seeking for the rocks associated with the mending power. Most archaeologists remain inexorable that the site and the environing country were majorly used as a burial land. To endorse their healing hypothesis, Darvill and Wainwright studied the bluish rocks found at the site and which were believed to hold been at that place since 2400 BC and 2200 BC. Having studied 14 samples of organic stuff such as the bone in the trench and carbonized works remains, they indicated that it was good grounds that the evidences provided first-class mending evidences to the community. The blue rock survey undermines the chief theory suggested by Mike Parker Pearson that the memorial acted chiefly as burial evidences and hereditary site where people held ceremonials and offered forfeits to the ascendants. Other important finds from the excavation have been made at the memorial. A series of little rocks broken down from the larger standing 1s were discovered and the archaeologists believed that the rocks were used as lucky appeals. This provided the grounds that the ancient people believed in the healing belongingss of the rocks. The archaeologists besides believed that the bluish rocks had legion healing belongingss since there were a figure of sacred springs in Preseli which were considered to hold wellness giving qualities. The two archaeologists besides quoted the twelfth century Monk indicating that the rocks were thought to hold medicative belongings. The grounds uncovered by their digs portrayed that people were come offing and traveling off pieces of the bluestones through the Roman epoch through the in-between ages. In relation to the finds made refering Stonehenge, it can be concluded that Stonehenge is a popular and powerful topographic point of pilgrim's journey. However, there is no support that the memorial ‘s mending power truly worked.MentionsMargaret, Katherine. The enigma behind Stonehenge. Harvard: Harvard Press, 2002.

Adult Learning Theory Andragogy Essay - 1408 Words

Adult Learning Theory: Andragogy The dispute of how adults learn is an ever developing subject matter since the 1920’s when adult learning became a professional field of practice (Merriam, S., 2001). Questions such as, do adults learn differently from children? Are adults able to learn quicker, independently, or in the same environment? These are just some examples of a multitude of questions that have been raised since scientists began investigating Adult Learning. I intend to clarify some of the misconceptions of adult learning through proven scientific research and writings of experts in the field. First, we will summarize the evolution of the concept of Adult Learning. Second, we will examine several recognized Adult Learning†¦show more content†¦Studies conducted indicated that adults up to their 70’s did just as good as young people when not placed on a time limit. Several more studies through the years contributed to the adult learning arena then in 1968, Dr. Malcolm Knowles coin ed the term Andragogy- adult learning theory. Dr. Knowles believed that adults were independent learners; had life experiences that enhance learning, had learning needs related to social needs, were interested in immediate application of knowledge, and is internally motivated (Merriam, S., 2001). There are several other theories on adult learning that are along the same lines as Dr. Knowles and others not parallel in thought. According to Conlan, J., Grabowski, S., Smith, K. (2003) there are many theories on adult learning but the following were the most prominent theories: action learning, experimental learning, project based learning, and self-directed learning. Action learning’s foundation is utilizing real world projects as a means of learning usually in a group setting. Experimental Learning operates on the premise that people learn better by doing the action and reflect on their experience. Project Based Learning focuses on the group dynamics and solving complex problems. The group learns through research, contemplation and reflection are the building blocks of this particular theory. Self-Directed Learning is probably the most publicized theory andShow MoreRelatedAndragogy: Adult Learning Theory1315 Words   |  6 PagesFirst Subtopic: The History and Conceptualization of Andragogy Edward Lindeman is thought by many to be the founder of contemporary adult education. His work in the area of adult education included the writing of articles, books, public presentations, assistance in the collegiate system as a lecturer of social work and as an associate pastor in the church (Brookfield 1986). Lindeman and Martha Anderson traveled to observe and analyze the German Folk High School system and the worker’s movement. ConsequentlyRead MoreAdult Learning Theory: Andragogy Essay934 Words   |  4 Pages When discussing the adult learning theory, andragogy is the best model for higher learning in adult education. Andragogy comes from the Greek word aner which means man and agogus which means leading (Knowles, 1980). The full translation means learning of adults. Andragogy was first used in the 1800s by a German teacher named Alex Kapp (Wang, 2011). It would not be until the late 1960s that a professor by the name of Malcolm S. Knowles would introduce andragogy to North America in a publishedRead MoreMalcolm Knowless Andragogy Theory1122 Words   |  5 Pages Introduction Adult learning is the complete range of formal, non-formal and informal learning activities majorly undertaken by adult learners. Mainly, the process is often done to adults who have taken a break for a while after initially completing early education and training. The end process is the acquisition of knowledge and skills. The method may take place even beyond schooling from the tertiary level. The process is often diverse, and it makes a lifelong learning process, and the wholeRead MoreAndragogy: The Cornerstone of Adult Education Essay743 Words   |  3 Pagesconcentrating on the subject of Andragogy and how it has always been a cornerstone of adult education. Andragogy in a sense leads you down the path promoting individualism in learning and in turn allows the availability for each adult to find their own specific learning style. As we all know, each individual will not learn the exact same as another. In the following essay we will explore all there is to know of Andragogy. The long standing debate of Andragogy is if adults and children learn differentlyRead MoreAdult Learning Theory - Essay1204 Words   |  5 PagesAdult Learning Theory Are people too stubborn and independent to learn once they become adults? The Adult Learning Theory focuses on the difference between how adults learn and how children learn. There are three main central ideas that support the Adult Learning Theory. These ideas or theories are known as andragogy, self-directed learning, and transformational learning. Andragogy is the teaching of adults, self-directed learning is the individual controlling their learning, and transformationalRead MoreLearning Theories : Knowles Versus Kolb Essay1077 Words   |  5 Pages Learning Theories: Knowles versus Kolb Sara L. Olson-Howard Ohio Christian University September 10, 2016 Abstract The purpose of this paper is to demonstrate that there are different theories based on how an individual learns. These theories are based on individuality rather than a group as a whole. I will compare and contrast the different learning theories as previously determined by educators Malcom S. Knowles which used Andragogy and Pedagogy compared to David Kolb whichRead MoreDifferent Models And Theories Associated With Adult Learning1241 Words   |  5 Pagesmodels and theories associated with adult learning. Through my research it seems that andragogy is the first thing educators think of when adult learning process is mentioned. Malcolm Knowles says, Andragogy is â€Å"the art and science of helping others learn (Merriam, Caffarella, Baumgartner, 2007).†Andragogy are learning strategies focused on adults. It is often interpreted as the process of engaging adult learners with the structure of the learning experience (Clardy, 2005). Andragogy is an assumptionRead MoreBriefing Report on Andragogy1284 Words   |  5 PagesBriefing Report on Andragogy What is meant by andragogy? The current business environment is continuously changing and it is vital that Google provides their workforce with effective training and development to ensure that the corporation retains the market position and stay ahead of competitors. However, to propose a suitable training method within an adult workplace, it is important to understand the variety of training models that can be applied, which sets of hypothesis and theories that form theRead MoreThe Theories And Principles Of Adult Learning978 Words   |  4 PagesAdult Learning Investigating and understanding the theories and principles underpinning adult learning has helped me to advance my thinking about this phenomena. For instance, Piaget’s work involving the â€Å"formal operational† stage, according to Bass (2012) has allowed for the assumption that adults learn in a fixed manner developed in their late teen years and that they remain unchanged from this stage (p. 387). It was assumed that adults, then spent the rest of their lives in that stage. HoweverRead MoreAndragogy Theory Essay815 Words   |  4 PagesIntroduction: Learning is a continuous process by self-assessment to evaluate own experiences and knowledge (Schon, 1983). Learning must include the three domains like cognitive, affective and psychomotor to involve a process of individual transformation. So, the learners can actively build their knowledge (Biggs and Moore, 1993). The adult learning theory is very important for adults as they learn by different teaching styles and learning methods. (Merriam, Caffarella, Baumgartner, 2007). The

Intellectual Property, Ethical Dilemmas, and Alternative Dispute Resolution - Free Essay Example

Sample details Pages: 7 Words: 2070 Downloads: 3 Date added: 2019/02/20 Category Law Essay Level High school Tags: Intellectual Property Essay Did you like this example? Intellectual property issues, alternative dispute resolution, and ethical dilemmas often affect corporations in how the corporation conducts business. Such is the case of Acme, Inc., a pharmaceutical company that received a patent for an immortality drug but had no plans to market the drug per the company’s president and Beta, Inc. another drug company that copied the immortality drug with plans to market to the public at cost. Don’t waste time! Our writers will create an original "Intellectual Property, Ethical Dilemmas, and Alternative Dispute Resolution" essay for you Create order The issues in this case involved intellectual property, specifically patent law, ethical decisions on the part of both companies, and alternative dispute resolution as to how both companies can resolve the problem. In the case of Acme, Inc. and Beta, Inc. the main issue at hand is intellectual property rights and patent laws. Intellectual property gives companies rights to protect certain types of intangible personal property, such as a patent (Mayer, Warner, Siedel, Lieberman, and Martina, n.d., p. 1142). Acme was granted a patent from the United States Patent Office giving the company exclusive rights to make, use, and sell the immortality drug for a period of twenty years from the date of application (United States Patent and Trademark Office, 2015, para. 4). The type of patent issued to a company is vital in determining the legality of the intellectual property rights. Regarding Acme, the type of patent issued can be considered a utility patent which is granted to anyone who invents or discovers any composition of matter, such as the immortality drug (United States Patent and Trademark Office, 2015, para. 6). However, the patentee is solely responsible for enforcing the patent and in the case of Acme, the president chose not to pursue the patent (United States Patent and Trademark Office, 2015, para.5). In doing so, that decision opened the door for Beta, Inc. to take advantage of the law regarding intellectual property. Due to the fact Acme sat on the patent for the immorality drug and did not market it to the public, Beta was able to copy the drug and release it on the market. In this case, Beta did not apply for a patent. However, under the aspect of intellectual property, Beta could trademark the drug. Although Beta did not obtain a patent, a trademark would give the company a way to distinguish their drug from the drugs of other pharmaceutical company’s (United States Patent and Trademark Office, 2015, para.7). However, Beta could find itself in the same position as Acme as a trademark does not prevent other companies from making or selling the same drugs under a clearly, different mark (United States Patent and Trademark Office, 2015, para.8). In determining the legal aspects surrounding intellectual property rights such as patents or trademarks with the competition between Acme and Beta, caselaw plays a vital role. Acme applied for a patent for a specific drug but did not market the drug to the public. The question becomes in the case of Acme, what legal rights does Acme has regarding intellectual property and patent law? The same holds true of Beta. The company copied Acme’s drug, decided to market it to the public, but only for cost not profit. The question in the case of Beta, can Beta trademark the immortality drug under intellectual property and does patent law apply to Beta? The first aspect of caselaw both Acme and Beta must take into consideration regarding the patent or trademark of the immortality drug is the Leahy-Smith America Invents Act of 2011. Language in the Leahy-Smith America Invents Act of 2011 is very specific and can be applied to both Acme and Beta regarding patent law. The Leahy-Smith America Invents Act of 2011 blocks a patent if an invention is in public use, on sale, or otherwise available to the public before the effective filing date of the claimed invention (Bloomberg, 2018, para. 9). Acme had the patent, but did not pursue the market or sell of the invention, so does this make the patent null and void? Under Section ‘ § 291. Derived Patents of the Leahy-Smith America Invents Act of 2011, â€Å"The owner of a patent may have relief by civil action against the owner of another patent that claims the same invention and has an earlier effective filing date, if the invention claimed in such other patent was derived from the inventor of the invention claimed in the patent owned by the person seeking relief under this section (pp. 6-7). In other words, Acme could have legal remedy against Beta for copying its patented immorality drug. Another issue of intellectual property caselaw affecting Acme and Beta is trademark law. Although Beta can potentially trademark the immortality drug even with Acme having a patent, this could create legal issues. Under Title 1  § 13 (15 U.S.C.  § 1063) section a of the U S Trademark Law, â€Å"Any person who believes that he would be damaged by the registration of a mark upon the principal register, including the registration of any mark which would be likely to cause dilution by blurring or dilution by tarnishment under section 1125(c) of this title, may, upon payment of the prescribed fee, file an opposition in the Patent and Trademark Office, stating the grounds therefor, within thirty days after the publication under subsection (a) of section 1062 of this title of the mark sought to be registered† (p. 16). This section of trademark law can create a major issue for Beta in that if Beta decides to trademark the immorality drug which Acme has patent right to, Acme could file a claim with the Patent Office against Beta. In addition to legal ramifications of both companies, Acme and Beta both face ethical dilemmas. In the case of Acme, the ethical dilemma facing the business regarding the patent of the immortality drug and the president’s decision not to market the drug to the public is by keeping the drug from the public, is Acme in depriving an anti-aging cure that would benefit millions of people from dying practicing good social responsibility? The answer is no. When the president made the decision to withhold a drug that would keep millions of people from suffering from death, Acme lack of social responsibility became an ethical issue. Although the public in unaware of the immortality drug, Acme has a social responsibility to market the drug to help people. Acme needs to look at the ethical ramifications of not producing, marketing, and selling the drug. Where is its duty to its stakeholders? Acme must decide where its duty lies and by utilizing an ethical framework of utilitarianism. The utilitarianism framework is based on results. When practicing this ethical framework, Acme doe s what is right for the greater good of society (Mayer, et.al, n.d., p.). Instead of sitting on the patent, Acme must move forward with the manufacturing of the immorality drug to provide society with the ability to sustain infinite life. In the case of Beta, the ethical dilemma facing the company regarding the copying of Acme’s immortality drug and deciding to sell at cost to the public, is Beta creating an issue of supply and demand when it markets a drug that will provide society with immortality and only charge at cost? The answer is yes. When Beta basically stole Acme’s idea of the immortality drug, decided to have people pay only costs, the company not only took away profits from shareholders, but started a domino effect of supply and demand. When people learn about the new drug on the market to give them longer life, the demand for the drug will increase and supply will dwindle. In order to keep up with the supply and demand chain, Beta will have to increase the cost of manufacturing, which in turn will increase the price of the drug to the public. Beta must consider the ethical issues it will create by selling the immorality drug at cost. By utilizing the ethical framework of deontology, Beta can produce an ethical solution. Deontology is an ethical framework that helps businesses put duty first, act rationally, and give moral weight to the equality to all people (Mayer, et al, n.d., p. 43). In other words, Beta should reconsider its decision to sale the drug at cost. It has a duty to act rationally by providing equality to all people. If Beta sells the drug at cost, over time as supply diminishes, demand increases. To avoid a supply and demand crisis, Beta must choose to make a profit and at the same time keep the drug affordable. Although both Acme and Beta are facing ethical dilemmas, both companies are also facing legal issues with each other. One method Acme and Beta can solve the issue surrounding the immorality drug manufacturing by Beta and the patent Acme holds is through alternative dispute resolution. Alternative dispute resolution offers parties alternative means to litigation which can be costly and take several years to settle in court. For parties that have a dispute there are three types of ADR that can help resolve issues. ADR offers parties negotiation, arbitration, or mediation. Each form of ADR can produce positive results. However, each is different. Negotiation is usually the first step in the dispute process. This process is informal and is usually handled directly by the parties without intervention (Mayer, et al, n.d., p. 108). In the case of Acme and Beta, the possibility of negotiation working is improbable due to the severity of the issue. The next steps in the ADR process are arbi tration and mediation. Parties can choose between arbitration and mediation to get the desired outcome to resolve the issue. Alternative dispute resolution offers parties a private decision maker where the decision is quick and binding by law and holds up in court (Mayer, et al, n.d., p.109). Unlike arbitration, mediation offers no binding decision where the parties can accept the mediators recommendations or not (Mayer, et al, n.d., p.109). It would be in the best interest of Acme and Beta to choose arbitration as any decision would be binding. For example, Acme could argue that because if the patent, it has sole rights to the immorality drug, while Beta could argue that Acme chose not to use the patent and therefore it has trademark right to the drug. In this situation, arbitration is the best option. Under the Federal Arbitration Act parties in arbitration are protected with certain rights. In the case of Acme v. Beta, this act gives both parties solutions. For example, if Acme proved Beta committed fraud, an appeal may be filed if Beta was the party that was granted an award. In conclusion, Acme invented an immorality drug to which the company was granted a patent. However, the president of Acme chose not to market the drug to the public. This caused Beta, a competitor to copy the drug and market it to the public at cost. Both issues created ethical dilemmas for Acme and Beta. Acme was faced with an ethical dilemma of withholding a life-saving rug from the public and Beta was faced with creating a supply and demand scenario. However, ethical dilemmas were not the only issues facing both companies. Acme and Beta are also facing legal issues in that Acme was granted a patent and Beta copied the drug and marketed the drug because Acme failed to do so. The solution to both ethical and legal issues for Acme is to go forward with the patent, manufacture the drug, and market to the public. Regarding legality Acme’s only solution to go to arbitration with Beta. Regarding Beta, the ethical decision will be based on the outcome of arbitration. If Beta is the victor of arbitration, ethically the company must rethink selling the immorality drug at cost. References Bloomberg Law. (2018, December 3). Drug-makers head to high court for clarity on patent-Sale timing. Retrieved from https://news.bloomberglaw.com/ip-law/drugmakers-head-to-high-court-for-clarity-on-patent-sale-timing Mayer, D., Warner, D., Siedel, G. Lieberman, J., Martina, A. (n.d.) Business Law and the Legal Environment. Washington, D. C.: Saylor Foundation. Retrieved from: https://www.saylor.org/site/textbooks/BusinessLawandLegalEnvironment.pdf The Federal Arbitration Act (USA). (n.d.). Retrieved from https://sccinstitute.com/media/37104/the-federal-arbitration-act-usa.pdf U S Trademark Law-Federal Statues. (2013, November 25). 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