Automobile and Current Mercedes Benz

Mercedes-Benz (German pronunciation mtseds bnts) is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is shortly a division of its parent company, Daimler AG (formerly DaimlerChrysler AG, formerly Daimler-Benz). Mercedes-Benz has its origins in Karl Benzs creation of the initiatory natural gas-powered railcar, the Benz Patent Motorwagen, patented in January 1886,1 and by Gottlieb Daimler and engineer Wilhelm Maybachs conversion of a phase by the addition of a petrol engine later that year.The Mercedes automobile was set-back merchandiseed in 1901 by Daimler Motoren Ge shareschaft. The basic Mercedes-Benz provoker name vehicles were produced in 1926, following the merger of Karl Benzs and Gottlieb Daimlers companies into the Daimler-Benz company.1 Mercedes-Benz has introduced many technological and safety changes that rush become common in otherwise vehicles several geezerhood later.2 Mercedes-Benz is one of the closely well-known and estab lished automotive places in the world, and is also the worlds oldest automotive brand pipe down in existence today.Mercedes Benz understands that its customers are not simply buying a car to get from dapple A to point B, so before they actu whollyy sell a car they must first sell an idea near that car. Mercedes Benz sells their ideas by promotion and advertising. Mercedes Benz wants to change the perception of their brand at the personal level and move their brand so that they are to a greater extent appealing to young professional men of all ethnicities.Secondly, Mercedes Benz is communicating to its target market the idea that they are a more(prenominal) approachable, personal, fun, and energetic brand. This newfound message was patent in the Janus Joplin advertisement, in the sponsoring of the Elton John plan in New York, and the sponsoring of professional tennis. In the summer of 2003 Mercedes Benz launched an merchandise event in 16 cities across the United States t o instigate the new C- Class to younger buyers. The race gave potential buyers a chance to taste drive the C-Class product line on courses that simulated real life parkway conditions and gain information from current Mercedes Benz owners in attendance.Mercedes BenzMercedes has decided to stress safety everyplace prodigality in its new merchandising campaign. As the tables have turned in the economic downturn, so haveconsumer priorities. It is turn more popular to brag about how little you just spent on a new car as opposed to telling your friends how ridiculously pricey your new car was.Steve Cannon, VP of marketing for the U.S., believes that the new safety technology Mercedes has to offer should tend a bigger role in its vehicle sales. In an interview with self-propelled News, Cannon said, You have to give pile the justification that says, Yes, a Mercedes-Benz is relevant to me it shadower save my life. At a meter when hybrids and less expensive cars are hugely pop ular, Mercedes has to give America a cause to shop for a Benz.Mercedes has just launched its all new E-class, equipped with several features previously only available in the go on of the range S-class. Blind spot detection, lane-keeping assist, shadow view, and attention assist, which monitors the drivers road awareness, are a few safety features available on the 2010 E-class. These features set Mercedes ahead of the pack in terms of safety, and the company is banking on its innovation to help it sell some cars.Cannon quickly touched on competing brands and their marketing tactics. He said that Mercedes would not lower its farinaceous and that the company would pass to focus on innovation and safety.Mercedes Benz marketing schema in the United States was once centered on the safety, luxury, and precision engineering of its cars, but collectible to increase competition in the luxury car industry and changing consumer attitudes about the Mercedes Benz brand that strategy has changed. Now their marketing strategy is more life carriage oriented and is focused more on presenting the more fun loving, approachable, and energetic military position of Mercedes Benz.The evolution of Mercedes Benzs marketing strategy can be directly attached to the expansion of its target market, which now includes persons cardinal five to thirty five years old as well as its initial targets the baby boomers. In golf club to go out superior customer revalue to its target market Mercedes Benz has found it obligatory to expand its product line up, provide more competitive prices, increase communications with its target market,maintain accessibility to consumers, and continue its excellent customer service.